Account Growth Specialist

7 days ago

Denver, Colorado, United States Sinclair Inc. Full time
About the Role

We are seeking a highly skilled Senior Account Manager to join our team at Sinclair Inc. as a key member of our digital marketing team. As a Senior Account Manager, you will play a pivotal role in maintaining and nurturing positive client relationships, driving account growth, and ensuring client satisfaction.

Key Responsibilities
  • Serve as a technical expert on key accounts, utilizing various Programmatic Demand Side Platforms within the OTT, Display & Video, and Geofencing environments.
  • Communicate with clients on all platform levels through regular updates and progress reports.
  • Address technical issues and solutions to internal stakeholders and clients regarding Programmatic Campaign setups errors or best practices.
  • Act as the primary point of contact for technical escalations, ensuring timely resolution by collaborating with engineering, product, and operation teams.
  • Collaborate with Sales, Account Management, Product/Engineering, and Operations to execute strategy and address client technical needs.
  • Provide high-level proficiency in reporting, interpreting analytics to monitor campaign performance, and reporting metrics to sales leads and clients.
  • Ensure the timely and successful delivery of solutions according to customer needs and objectives.
  • Identify and grow opportunities within territory, collaborating with sales and strategy teams to ensure growth attainment.
  • Address client queries effectively and in a timely manner.
  • Develop retention plans and prevent client churn, proactively retaining lapsing accounts.
  • Conduct post-campaign analysis and reporting, delivering results to clients.
  • Track revenue, provide feedback, and analysis on improving and growing partner revenue.
  • Oversee the performance of digital campaigns including OTT/CTV, display, geofencing, pre-roll, paid search, social media, email, YouTube, etc.
  • Train clients on digital products.
  • Lead client meetings around project status and marketing plans.
  • Stay up to date on digital knowledge.
  • Work collaboratively with internal teams to achieve business objectives.
Requirements
  • Bachelor's Degree in a related field.
  • 5+ years of experience managing client relationships.
  • 3+ years of experience in a digital marketing agency or publisher and ad tech platforms.
  • Familiarity with Programmatic Demand Side Platforms and Campaign Manager 360 (CM360).
  • Strong technical account problem-solving skills.
  • Experience with platforms such as Hubspot, Zendesk, Xandr, Beeswax, GroundTruth, is preferred.
  • Knowledge of the overall ad tech landscape.
  • Familiarity with Over-The-Top content environment preferred.
  • Proficiency with MS Excel; experience with SQL, web technologies, and APIs preferred.
  • Excellent communication, analytical, and problem-solving skills.
  • Ability to collaborate across teams domestically and internationally.
Location

Remote; preferred locations include major cities across the United States.

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