B2B Marketing Specialist and Creative Content Developer

1 week ago

Dallas, Texas, United States CalpionPlutus Health Full time
Job Overview

Salary:

About Our Company:


Calpion is a prominent player in the Revenue Cycle Management (RCM) sector, committed to enhancing the financial performance of healthcare providers.

We are in search of a skilled Marketing Specialist with a flair for creative writing to become a vital part of our innovative team. This role is essential for driving our growth through the creation of captivating content tailored for our advertising initiatives and social media channels.


Position Summary:

As a Marketing Specialist and Creative Writer, you will be instrumental in producing engaging and persuasive content that connects with our B2B clientele. Collaborating closely with the marketing department, you will generate ad copy, social media updates, blog posts, and various other creative materials that reflect our brand's voice and marketing goals. Your mission is to enhance brand visibility, attract leads, and support our overarching marketing strategy through effective storytelling.

Key Responsibilities:



  • Content Development: Craft clear, concise, and compelling content for diverse B2B marketing assets, including advertising campaigns, social media updates, newsletters, blogs, whitepapers, and case studies.
  • Advertising Initiatives: Create innovative and persuasive ad copy for both digital and print campaigns, ensuring alignment with audience needs and brand messaging.
  • Social Media Strategy: Work with the social media team to design and schedule posts that boost engagement, grow followers, and strengthen brand presence across platforms such as LinkedIn, Twitter, and Facebook.
  • SEO Strategies: Enhance content for search engines (SEO) to improve visibility and drive organic traffic to our website and social media channels.
  • Market Insights: Keep abreast of industry trends, competitor actions, and customer preferences to inform content strategies and maintain relevance.
  • Brand Integrity: Ensure all content complies with brand guidelines, preserving a consistent tone and voice across all platforms and materials.
  • Collaborative Efforts: Partner with designers, marketers, and other stakeholders to create cohesive and visually appealing marketing campaigns.
  • Performance Metrics: Track and evaluate content performance using analytics tools, offering recommendations for enhancements based on data insights.

Qualifications:



  • Experience: Minimum of 3 years in B2B marketing, showcasing a robust portfolio of creative writing for advertising and social media.
  • Writing Proficiency: Outstanding writing, editing, and proofreading abilities with a talent for storytelling and a sharp eye for detail.
  • Creative Thinking: Capacity to generate innovative ideas for content that captures attention and fosters engagement.
  • B2B Knowledge: Comprehensive understanding of B2B marketing principles, including audience segmentation, buyer personas, and lead generation.
  • SEO Acumen: Familiarity with SEO best practices and the ability to optimize content for search engines.
  • Social Media Expertise: Strong grasp of social media platforms and best practices for B2B marketing.
  • Analytical Mindset: Capability to interpret data and analytics to refine content strategies and enhance performance.
  • Team Collaboration: Excellent communication and teamwork skills, thriving in a collaborative environment.
  • Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, English, or a related discipline.

Why Work With Us?
- Impact: Contribute significantly to shaping the voice of a growing organization and its success.

  • Innovation: Be part of a team that values creativity and encourages original thinking.
  • Career Growth: Opportunities for professional development and advancement within the organization.
  • Work Culture: Join a collaborative and supportive environment where your contributions are recognized.

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