Creative Marketing Specialist

2 months ago

Dallas, Texas, United States CalpionPlutus Health Full time
Job Overview

Salary:

About Us:

Calpion is a prominent provider of Revenue Cycle Management (RCM) solutions, committed to enhancing the financial efficiency of healthcare providers.

We are on the lookout for a skilled Marketing Specialist with a flair for creative writing to become a vital part of our energetic team. Your role will be essential in driving our growth through the development of captivating content for various marketing initiatives.


Position Summary:

As a Creative Marketing Specialist, you will be instrumental in producing engaging and persuasive content tailored for our B2B clientele. Collaborating closely with the marketing department, you will generate ad copy, social media content, blog posts, and other creative materials that reflect our brand's voice and marketing goals. Your mission is to enhance brand visibility, attract potential clients, and support our comprehensive marketing strategy through effective storytelling.


Key Responsibilities:
  • Content Development: Craft clear, engaging, and persuasive content for a variety of B2B marketing assets, including advertising campaigns, social media updates, newsletters, blogs, whitepapers, and case studies.
  • Advertising Initiatives: Create innovative and compelling ad copy for both digital and print marketing efforts, ensuring alignment with audience needs and brand messaging.
  • Social Media Engagement: Partner with the social media team to develop and schedule posts that foster interaction, grow followers, and strengthen brand presence across platforms.
  • SEO Strategies: Enhance content for search engines to boost visibility and drive organic traffic to our digital platforms.
  • Market Insights: Keep abreast of industry trends, competitor activities, and customer preferences to inform content strategies and maintain relevance.
  • Brand Integrity: Ensure all content adheres to brand standards, maintaining a consistent tone and voice across all channels.
  • Collaborative Efforts: Work alongside designers, marketers, and other stakeholders to create cohesive and visually appealing marketing campaigns.
  • Performance Metrics: Monitor and evaluate content performance using analytics tools, providing insights and recommendations for enhancements.

Qualifications:
  • Experience: Minimum of 3 years in B2B marketing, showcasing a strong portfolio of creative writing for advertising and social media.
  • Writing Proficiency: Outstanding writing, editing, and proofreading abilities with a talent for storytelling and attention to detail.
  • Innovative Thinking: Capacity to think outside the box and generate fresh ideas for content that captures interest and drives engagement.
  • B2B Knowledge: Comprehensive understanding of B2B marketing principles, including audience segmentation and lead generation.
  • SEO Acumen: Familiarity with SEO best practices and the ability to optimize content effectively.
  • Social Media Expertise: Strong grasp of social media platforms and best practices for B2B marketing.
  • Analytical Mindset: Proficiency in interpreting data and analytics to refine content strategies and enhance performance.
  • Team Collaboration: Excellent communication and teamwork skills, with the ability to thrive in a collaborative environment.
  • Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, English, or a related discipline.

Why Consider This Opportunity?
  • Impact: Contribute significantly to shaping the narrative of a growing organization and directly influence its success.
  • Innovation: Be part of a culture that values creativity and encourages innovative thinking.
  • Career Growth: Opportunities for professional development and advancement within the organization.
  • Work Environment: Join a collaborative and supportive team where your contributions are recognized and valued.

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