Content Marketing Strategist

6 days ago


Dallas, Texas, United States University Partners Full time

Job Summary:

The Content Marketing Specialist will assist the Vice President, Leasing and Marketing and Director of Leasing with overall content creation and marketing strategy across the University Partners property portfolio and the Corporate brand.

Key Responsibilities:

  • Collaborate with the Leasing and Marketing team to develop and execute a content strategy aligned with the Corporate and Onsite objectives and target audiences.
  • Create a content calendar and select appropriate channels for distribution.
  • Produce high-quality, engaging content across various formats, including articles, case studies, video, infographics, onsite flyers, and promotional graphics.
  • Manage the corporate brand's online presence to increase brand awareness and engagement.
  • Monitor property social media channels and website content to ensure relevant content, trends, and frequency standards are being met.
  • Plan and execute email marketing campaigns to nurture leads, promote property content, and engage with existing tenants.
  • Identify opportunities for content distribution and promotion through channels such as industry publications, partnerships, influencer collaborations, and paid advertising.
  • Ensure consistency in brand messaging, tone, and voice across all content channels.
  • Work closely with different departments, including operations, asset management, and business development, to align content marketing initiatives with overall business goals.
  • Complete special projects as assigned by the executive team.
  • Ensure compliance with all University Partners policies and procedures.

Requirements:

  • Bachelor's degree preferred.
  • 2+ years of experience in student housing or related real estate marketing fields.
  • Graphic design experience preferred.
  • Candidate must be coachable, enthusiastic, creative, flexible, display strong technical aptitude, detail-oriented, and possess strong problem-solving skills.


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