B2B Marketing Account Specialist

2 weeks ago

Milwaukee, Wisconsin, United States Trefoil Group Full time

Company Overview

Trefoil Group stands as a leading B2B marketing communications agency, collaborating closely with client leadership teams to develop integrated marketing strategies that foster growth.

Focusing on mid-market enterprises, our clients are at the forefront of producing the technologies, products, and services that are essential to today's economy. This includes equipment for infrastructure development, sustainable packaging solutions, technologies that enhance connectivity, and critical components for lifesaving devices.

Our agency thrives on a culture that values continuous learning, the exploration of new marketing trends, and collaboration aimed at delivering exceptional value to clients while advancing individual careers.

We work diligently, support one another, celebrate our successes, and enjoy the journey together.

Position Overview

We are looking for a Marketing Account Executive to enhance our client services team, dedicated to serving our expanding mid-market B2B clientele. This role is perfect for individuals with 2-3 years of marketing experience who are eager to build upon their existing knowledge.

As part of a multi-channel team, you will engage directly with clients. The ideal candidate will possess excellent communication skills, a natural curiosity, and experience in public relations, social media, or digital marketing. Strong project management abilities, attention to detail, and the capacity to manage multiple projects simultaneously are essential.

You will be an integral member of our Client Services Team, working under the guidance of the VP of Client Services, and collaborating closely with the Client Services, Creative, and Digital Teams.

Key Responsibilities

  • Assist in executing multi-channel marketing initiatives aimed at enhancing client reputation and driving growth.
  • Create engaging and effective content, including press releases, media pitches, articles, blogs, client reports, and presentations.
  • Manage client trade show events, including booth logistics, contest planning, and campaigns to generate interest.
  • Coordinate with the Digital Director to ensure timely execution of client digital marketing strategies, encompassing advertising, social media, e-communications, and marketing automation platforms.
  • Effectively manage client programs across Client Services, Creative, and Digital teams to ensure timely delivery of high-quality work.
  • Communicate comfortably with executive-level client contacts.
  • Provide additional agency support by attending meetings, meeting deadlines, and troubleshooting issues.
  • Contribute to agency growth through participation in new business initiatives for both current and prospective clients, including writing, research, and presentation development.

Qualifications

  • Minimum of 2-3 years of marketing experience in an agency or corporate marketing environment.
  • Experience in B2B and/or manufacturing sectors is advantageous.
  • A bachelor's or associate degree in a relevant marketing discipline.
  • Ability to remain adaptable, prioritize tasks, and manage multiple projects with competing deadlines.
  • Demonstrated writing and storytelling skills; writing samples are required.
  • Strong planning and problem-solving abilities, with a focus on seeing projects through to completion.
  • Highly organized and detail-oriented.
  • Ambitious and passionate about delivering quality work, continuous learning, and career advancement.
  • A collaborative team player who can accept and apply feedback to keep projects progressing efficiently.

Compensation & Benefits

Trefoil Group offers a competitive salary and comprehensive benefits, including medical, dental, and vision insurance, paid time off, holidays, 401(k), short- and long-term disability, maternity/paternity leave, profit sharing, and bonuses for new business sales. Our hybrid work environment provides an ideal balance between in-office and remote work, while shortened Friday hours during the summer promote our commitment to work-life balance. Above all, we emphasize teamwork to drive the success of our clients and our careers.

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