B2B Marketing Strategy Lead
2 weeks ago
Position Overview
As a pivotal member of Tier 11, the Demand Generation Manager will spearhead the creation and execution of innovative marketing strategies that drive engagement and revenue. This role is essential in establishing our brand as a leader in the digital marketing space.
Key Responsibilities
- Develop and implement high-impact demand generation strategies that effectively attract new clients.
- Design and refine multi-channel lead nurturing programs that enhance conversion rates and streamline the sales process.
- Utilize data-driven insights to inform decision-making and present strategic recommendations to leadership.
Qualifications
- A strategic mindset with a proven ability to craft and execute integrated marketing campaigns across various channels.
- Strong analytical skills, leveraging data visualization and advanced analytics to derive actionable insights.
- Proven leadership capabilities, fostering collaboration across teams to align marketing and sales strategies.
Essential Skills
- Expertise in managing multi-channel marketing campaigns.
- Proficient in marketing automation tools and CRM systems.
- Strong background in analytics tools to optimize campaign performance.
Experience Requirements
- 4-7+ years in B2B demand generation with a track record of successful lead generation and revenue enhancement.
- Experience leading high-performing marketing teams and consistently surpassing targets.
- Demonstrated ability to leverage marketing technologies to drive strategic initiatives.
Why This Role Matters
This position is crucial for driving Tier 11's growth and enhancing our reputation in the digital marketing industry. The Demand Generation Manager will play a key role in showcasing our unique methodologies and attracting businesses that seek innovative marketing solutions.
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