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Head of Marketing Strategy
2 months ago
We are seeking a seasoned marketing leader to join our team at Enova International as a key member of our leadership team. As a Marketing Leader for Growth, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and revenue.
Key Responsibilities- Marketing Strategy and Capabilities - Develop and manage a multi-year marketing strategy and capabilities building, including market segmentation, campaign approach, technology tools, data sources, and people skills, to deliver on growth targets.
- Marketing Forecasts - Partner with the P&Ls and FP&A to guide the development and management of annual, quarterly, and monthly volume forecasts, identifying risk and opportunities and allocating resources to deliver on those forecasts.
- Identify Opportunities for Growth - Analyze market trends and competitor activities to identify opportunities for growth, utilizing data analytics and insights to identify growth opportunities, optimize campaign performance, and allocate resources effectively.
- Business Leadership - Partner with strategy and operations, sales, product, and analytics to identify, prioritize, and align on goals, allocate resources, and build a company culture that keeps Enova as an awesome place to work.
- Team Leadership - Lead a team of 8-10 marketing professionals to achieve these objectives, providing guidance, mentorship, and performance feedback.
- 10-15 years of multi-channel performance marketing experience, with a focus on small business and financial services.
- Bachelor's degree in Marketing, Economics, or other business-related/quantitative fields of study. MBA preferred.
- Passion for problem-solving and working cross-functionally to identify opportunities and resolve them.
- Strong analytical and consumer insights experience, with the ability to grasp complex business issues and lead decision-making in an analytical and data-intensive environment.
- Successful people manager with proven skills in developing and leading high-performing teams to deliver optimal results in a growth organization.
