Director of B2B Marketing Analytics

5 days ago

Chicago, Illinois, United States TransUnion Full time
About the Role

TransUnion is seeking a seasoned marketing analytics leader to drive the growth and success of our B2B Marketing Analytics team. As a Director of B2B Marketing Analytics, you will be responsible for developing and executing a comprehensive marketing analytics strategy that aligns with the company's business objectives.

Key Responsibilities
  • Develop and Drive Marketing Analytics Vision: Identify, develop, and drive the B2B performance measurement vision and strategy roadmap for Global Marketing.
  • Provide Strategic Guidance: Provide trusted advice and consultation to the global marketing leadership team, leveraging data from various marketing platforms and sources to contextualize marketing influence on business growth and inspire actions that improve performance.
  • Align Analytics Learning Objectives: Achieve alignment on analytics learning objectives through reporting with broader GTM functions like product marketing, marketing business partners, marketing strategy, sales, channel commercialization, operations, global technology, and business line leaders.
  • Lead and Mentor a Team: Identify, lead, mentor, and inspire a team of analytics professionals at various stages of their career path and identify additional skillsets to further strengthen the team's output.
Requirements
  • Education: Bachelor's Degree in statistics, economics, or related quantitative field.
  • Experience: 12+ years of marketing data & analytics roles with 5+ years of leadership experience.
  • Skills: Proficiency in analytics tools like Alteryx, Microsoft Power BI, and Salesforce Dashboards for B2B Marketing use cases. Strong knowledge of GA4, Adobe Analytics, Eloqua, Medallia/Qualtrics, and SEO tools like BrightEdge, Ahrefs, and similar. Expertise in relational databases and requisite programming language (e.g., SQL, R, or Python) to work with them and maintain data integrity strongly preferred.
What You'll Bring
  • Media & Digital Marketing Analytics Expertise: Demonstrated understanding of digital planning and buying with a focus on standard media and B2B marketing metrics (including demand gen, lead gen, funnel, pipeline metrics).
  • Acute Attention to Detail and Data Hygiene: Ability to seek out data points from disparate sources and viewpoints, determine systematic approaches to hygiene, ultimately provide a comprehensive source of truth.
  • Data Storyteller: Successfully works across functions to develop key business questions, performance indicators, and reporting outcomes. Ties all elements together into an easily actioned narrative that inspires stakeholders. Ultimately, establishes scalable processes to turn data observations into meaningful stories that drive impact for ad hoc and ongoing reporting across stakeholder levels.
  • Martech Knowledge: Understands the critical importance of data connectivity between marketing technology platforms in our stack and advocates for decisions that improve the organization's ability to derive insights as a result. In particular, how salesforce data can be managed, maintained, and feed other martech platforms.
  • Attribution Experience: Proven leadership developing B2B digital attribution methods, media mix modeling, measurement frameworks, key performance indicator discovery and tracking implementation.
  • Leadership: Proven success building and managing marketing analytics departments from the ground up, including development of existing associates and identification-through-business-case-development of additional headcount to support organization's needs.
About TransUnion

TransUnion is a leading global risk and information solutions provider that helps businesses and consumers make informed decisions. We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity, or any other characteristic protected by law.

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