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US Comirnaty Adult Brand Channel Lead

3 months ago

New York, United States Pfizer Full time

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer's US Vaccines business as it expands on its mission of preventing disease and improving public health.Join the team that contributed to ending the COVID-19 pandemic. It's a testament to our collective innovation, dedication, and agility to contribute to humanity. Our efforts not only brought hope and healing to millions but also forged a path for a safer future. Now, we're embarking on the mission to build the COVID-19 immunization market post-pandemic as we remain vigilant against the mutating virus. Come and craft a legacy of enduring impact as we shape a healthier world. It's a fast-paced, collaborative environment that requires someone who has worked in competitive markets and can work effectively across cross-functional partners. As the work evolves, priorities change, and needs arise, the individual may need to flex across several content areas to support/drive the work. The US Comirnaty Adult Brand Channel Lead is an excellent opportunity for an experienced, motivated, and innovative colleague. This role will report to the Senior Director, US Adult Comirnaty HCP Team Lead and will be the brand's point person for strategy, coordination, and alignment across key channels including retail, LTC and employer. This role requires working very closely with the Customer and Channel's Group (CCG) and ensuring a comprehensive approach to how the brand should be positioned and represented. The candidate will also work closely across functional teams (retail contracting & innovation marketing, account management, policy, corporate affairs, medical, BAI, etc.) to support US market preparation and launch execution and will ensure all key milestones and metrics are developed, tracked, and achieved on time. Additionally, this individual will have an innovative mindset and entrepreneurial spirt, with a desire to work in white space, and ability to uncover new opportunities to help increase COVID-19 adult vaccination. Responsibilities: Closely monitor and leverage key customer insights (ie pharmacists) around COVID-19 vaccination, identify potential opportunities to evolve strategies and drive immunization rates and brand choice, ie; partner to understand dynamic retail needs in creating an optimal customer experience in stores Develop channel and customer insights to inform launch access strategies and annual operating plans In partnership with CCG, develop comprehensive retail tactical plan to ensure appropriate promotion across channels and across in store, digital, and non-personal promotion Partner closely with HCP team, leverage and build on tactics/ideas to be used in the retail space Regularly analyze performance by channel and help present to leadership and/or customer facing colleagues to share updates on brand performance, strategy and key insights needed to drive execution Accountable to coordinate across US Adult Marketing team and CCG to ensure a US vaccines portfolioapproach to top national retail chain decision makers and other stakeholders and ensure customer value proposition and marketing/partnership initiatives are developed with a portfolio centric approach that will enable increasing vaccination rates Develop 65+ adult strategy across key channels, specifically in retail, to help pull through potential additional dose approval (fall '24 or Q1 '25) Explore and deliver on additional channels to help drive COVID-19 vaccination such as LTC, travel and urgent care Lead brand calls with Channel Field teams and develop customer communications as needed Manages relationships with agencies, external colleagues, and internal business partners to align customer journeys and strategies across target audiences as well as ensure regulatory/legal and compliance requirements are met Assess program and tactic performance, leveraging analytics and research to identify successes and opportunities to optimize Monitors market dynamics, technological innovations, vaccination trends and events to develop innovative solutions to differentiate the company Ensure plans maximize brand value and provide regular senior leader updates on promotional strategies, tactics and performance. Actively participate in fostering positive team culture and collaboration across the team. Continue the innovative and agile spirit of the team BASIC QUALIFICATIONS BS/BA Degree Required; MBA Preferred 10 or more years of marketing experience (retail or HCP) Employer, LTC, Urgent care channel experience Demonstrated project management skills Strong individual contributor with ability to lead through influence (no direct reports) High level change agility, flexibility, and comfort with addressing and adapting to ambiguity Demonstrated quality in oral and written communication and presentation skills PREFERRED QUALIFICATIONS Prior experience with the Pharmacy or Retail channel strongly preferred Proven track record of success with working effectively in a team-based environment, balancing diverse cross-functional perspectives, strong problem solving, leadership, and collaboration skills Vaccines experience Other Job Details Last day to apply: August 21, 2024 The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Marketing and Market Research #LI-PFE