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VP, Engagement Strategy Lead

2 months ago

New York, New York, United States Ogilvy Health US Full time
About the Role

Ogilvy Health US is seeking a highly motivated and experienced VP of Engagement Strategy to lead the development and execution of innovative and effective engagement strategies for our healthcare clients. This role will be instrumental in driving brand growth and exceeding client expectations through data-driven insights and a deep understanding of the healthcare landscape.

Key Responsibilities
  • Lead the development of comprehensive engagement strategies for assigned accounts, aligning with client objectives, brand strategy, and target audience needs.
  • Drive innovation and digital expertise by staying at the forefront of industry trends and emerging technologies, particularly in digital marketing.
  • Oversee the execution of engagement strategies across all channels, collaborating closely with internal creative, media, and account teams.
  • Utilize data analytics and market research to inform strategic recommendations, measure campaign effectiveness, and optimize for continuous improvement.
  • Build and nurture strong relationships with clients, serving as a trusted advisor and strategic partner.
  • Lead, motivate, and develop a team of engagement strategists, fostering a collaborative and high-performing environment.
  • Contribute to agency growth by participating in new business pitches and identifying organic growth opportunities within existing accounts.
Requirements
  • 6+ years of experience in a strategic role within a healthcare advertising agency or similar environment.
  • Proven track record of developing and executing successful engagement strategies for pharmaceutical, biotech, or medical device brands.
  • Deep understanding of the healthcare industry, including regulatory considerations and patient journey mapping.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Exceptional communication, presentation, and interpersonal skills, with the ability to effectively collaborate with internal teams and clients.
  • Passion for healthcare and a desire to make a positive impact on patient lives.
  • Capacity for rapid uptake on assigned therapeutic area(s).
  • Deep understanding of all common channels/tactics and curiosity to explore new ones.
About Ogilvy Health US

Ogilvy Health US celebrates its people, empowering them with the tools they need to succeed. We provide autonomy to seek out new paths and better ways of doing things, support colleagues who are experts in their disciplines, and offer opportunities to do work of which you'll be proud, with people you'll be proud to call your teammates.

We believe in building powerful teams with purpose, hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.