Social Media Channel Manager
4 weeks ago
At Achieve, we're changing millions of lives. As a Social Media Channel Manager, you'll be responsible for amplifying our brand and category prominence, positive sentiment, and engagement on consumer social forums. You'll be the authentic voice of Achieve in relevant communities, leading internal teams to collaborate and promote brand and category, and partnering to drive product engagement via paid and organic channels.
Key Responsibilities:- Brand Voice: Be the primary brand voice and orchestrator of voice in User Generated Content (UGC) social forums. Monitor brand and category mentions on UGC social forums and drive a positive brand and category sentiment via community interactions.
- Community Influence: Engage authentically, directly, and quickly with relevant communities answering questions, participating in discussions, and sharing content in a way that influences, educates, and drives product interest.
- Lead Generation: Partner with internal teams to plan, implement, and manage Reddit paid advertising and organic campaigns. Monitor performance and make data-driven adjustments to maximize ROI.
- Results: Optimize key metrics including brand and category reach, sentiment, traffic, and leads from UGC social forums. Analyze performance to continually improve.
- Leadership: Lead internal teams to build the systems, capabilities, and tooling to enable you to achieve results. Partner internal teams to build a content library and provide feedback loop to continuously improve performance on key metrics and in communities.
- Expertise: Be the resident expert on UGC social forums, maintaining our success playbook, continuously learning from external experts and market performance.
- Experience: 3+ years of social media management for a prominent consumer brand managing User Generated Content (UGC) social forums. Consumer financial services experience is a big plus.
- Social Media Expertise: In-depth knowledge of top social media forums, the engagement levers, paid ad units, and best approaches for managing forums, improving sentiment, growing leads, and tracking all.
- Results: Demonstrable results growing brand prominence, positive sentiment, and direct business value.
- Judgment: Proven skill to act powerfully, quickly, and with long-term positive impact.
- Project Management: Proven ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
- Data-Driven: Able to use metrics and insights to inform and optimize engagement strategies. Familiarity with digital marketing tools and analytics platforms (Google Analytics, Quid.com, etc.).
- Communication: Authentic communicator with the proven ability to influence, educate, sway, calm diverse online communities as needed.
- Education: Bachelor's degree in Communications, Marketing, or equivalent from a top 20 ranked university.
Achieve well-being with:
- Hybrid work opportunities
- 401(k) with employer match
- Medical, dental, and vision with HSA and FSA
- Competitive vacation and sick time off, as well as dedicated volunteer days
- Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
- Up to $5,250 paid back to you on eligible education expenses
- Pet care discounts for your furry family members
- Financial support in times of hardship with our Achieve Care Fund
- A safe place to connect with other employees through our six employee resource groups
Work from home/hybrid:
We are proudly offering hybrid options in the Phoenix, AZ and San Mateo, CA metro markets. In other locations throughout the country, we offer work from home (remote) opportunity.
Salary Range: $100,000 to $120,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.
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