VP, Brand Creative Lead

4 weeks ago

New York, New York, United States American Express Full time

Role Overview

The Vice President of Creative Strategy and Brand Design will play a key role in driving seamless customer experiences for our Business Units, driving results, and unlocking value for the enterprise.

This individual will be responsible for defining and driving the OnBrand Creative Strategy vision by understanding the Business Unit Marketers long-term objectives with data-driven insights that unlock creative strategies, from plan to execution.

Key Responsibilities

  • Develop best-in-class creative strategic insights to deliver innovative concepts with high impact
  • Lead ideation from client brief through delivery that connects creative concept to the Business Unit short and moderate-term marketing roadmaps
  • Lead a team of Creative strategists and Brand Designers to develop and execute elevated creative as a thought leader across integrated marketing channels
  • Evaluate gaps and opportunities in the application of our Global Brand Strategy and Brand Elements to inform redesign and refinement, including third-party management
  • Establish and implement regular 'steering committees' across GABM stakeholders to connect high complexity work to ATL and other Brand Planning campaigns

Requirements

  • 10 years of experience as a creative strategy leader in-house or at external advertising agencies
  • Ability to understand complex data and synthesize to unlock creative insights and work with marketers to uncover customer insights and performance metrics that shape briefs and creative work
  • Navigate white space to define a multi-year strategy to future-proof the Brand and OnBrand, bringing a passion and deep understanding of Amex's Brand and Marketing at Amex
  • Experience in Interior Design and Brand Design

What We Offer

  • A comprehensive benefits package, including medical, dental, vision, life insurance, and disability benefits
  • A flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

About American Express

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

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