Director, Brand and Merchandising Lead
5 days ago
At Fiskars Group, we are seeking a seasoned Director, Brand and Merchandising to drive our brand vision and merchandising strategies across key markets. This is an exciting opportunity to shape the future of a globally renowned heritage luxury brand, Waterford.
Key Responsibilities:
- Develop and execute brand and merchandising strategies to deliver on Waterford's creative direction and commercial goals.
- Ensure our products and channels meet the demands of an ever-changing global market, delivering on yearly targets while maintaining brand consistency across our different regions.
- Collaborate with local sales and marketing teams to execute brand, merchandising, and channel strategies in line with market commercial plans.
- Conduct market research and competitive analysis to identify emerging trends and opportunities.
- Manage budgets for brand and merchandising initiatives, ensuring resources are allocated efficiently.
- Mentor and develop a high-performing team, fostering a culture of excellence and creativity.
Requirements:
- Over 10 years of experience in brand management and merchandising, ideally within luxury consumer goods.
- Strong background in global interiors or home lifestyle brands.
- Proven success in developing and executing brand and merchandising strategies.
- Excellent leadership and people management skills with a talent for coaching teams.
- Experience working in international markets with a sensitivity to cultural differences.
- Outstanding analytical, communication, and interpersonal abilities.
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
About Fiskars Group:
Fiskars Group is the global home of design-driven brands for indoor and outdoor living. Our brands include Fiskars, Georg Jensen, Gerber, Iittala, Moomin Arabia, Royal Copenhagen, Waterford, and Wedgwood. We are driven by our common purpose: Pioneering design to make the everyday extraordinary. In 2024, we are celebrating our 375th anniversary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. Read more: fiskarsgroup.com
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