Associate Digital Media Buyer

1 month ago

Minneapolis, United States Star Tribune Full time
Description

The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota. Together, we are the heart and voice of the north.

Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities. We're seeking dynamic leaders who are passionate about journalism and democracy to help shape this future. If you are excited about reinventing one of our state's most trusted institutions and leading us into a new era of growth and excellence, we want to hear from you.

Job Summary:

The Minnesota Star Tribune is looking for an Associate Digital Media buyer to help with the development, execution, optimization, and analysis of complete digital marketing campaigns for our clients. The primary responsibility of the Associate Digital Media Buyer is to set up digital media campaigns for owned, operated and advantage digital campaigns. A successful digital media campaign will achieve or exceed delivery and performance based on KPIs outlined by clients and communicated to the buyer.

The Minnesota Star Tribune Digital Operations team gives clients an advantage over traditional local media. Along with our own digital assets such as Startribune.com, our smartphone apps, and newsletter campaigns, we build out complete digital marketing campaigns for our clients including paid search, social media marketing and off-channel audience based programmatic buys. Our teams execute, optimize, and analyze both owned and operated and off channel marketing campaigns for our clients to ensure the best results. We are more than a newspaper publisher; our sales executives and digital operations staff take the time to strategize and develop full-service campaigns.

Responsibilities

  • Oversee the development and implementation of digital media campaigns across various buying platforms.
  • Monitor digital media campaigns within multiple DSP's daily.
  • Optimize toward established KPIs during the life of a campaign.
  • Pull data from multiple sources to provide actionable insights and recommendations to take to strategists and digital leads.
  • Manage, prioritize, and respond to ad-hoc requests as assigned.
  • Research and stay abreast of current industry best practices and trends, develop and maintain digital best practices, and promote digital optimization techniques.

Requirements

  • Bachelor's degree in related field and/or certification; or equivalent combination of education, skills and experience.
  • Minimum 1 year of working experience utilizing Real-Time Bidding technologies (DSPs, Ad Exchanges, SSPs).
  • Proven track record of successfully managing complex client campaigns and relationships against performance metrics.
  • Ad trafficking experience utilizing platforms such as Google Campaign Manager.
  • Experience with Google Ad Manager or other ad serving technology.
  • DoubleClick Campaign Manager/DoubleClick Bid Manager and Google Analytics certifications are preferred but not required.
  • Ability to quickly adapt to changes in the industry, development processes and business priorities.
  • Proficiency in Microsoft Office applications.

More about the Minnesota Star Tribune:

At the Minnesota Star Tribune, we recognize that our employees are our greatest asset, and we are committed to their happiness, growth, and well-being. Here's a snapshot of the exceptional benefits we offer:

  • Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
  • Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.
  • Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
  • Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
  • Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.

Honored in 2023 with Diversity MBA's inaugural Top 25 Outstanding Leadership and Diversity Impact Awards, we are proud of our commitment to diversity and inclusion.

Equal Opportunity Employer

Even if you don't meet every single requirement for this role, we encourage you to apply. At the Minnesota Star Tribune, we are dedicated to building a diverse and inclusive workplace and welcome applicants from all backgrounds.

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