Digital Media Investments Director

4 weeks ago

Minneapolis, Minnesota, United States Colle+McVoy Full time
Job Overview

The VP, Director of Digital Media Investments is a key leadership role responsible for driving the strategic direction and management of programmatic, paid social, paid search, affiliate marketing, and media ad operation teams within the media and data science practice at Colle McVoy.

This role involves owning the strategic vision for the growth and direction of these practice areas as well as the digital investment platforms, channels, technologies, and processes that inform and support the larger media team at CM.

As a client-facing leader, this role will serve as the practice lead for key accounts and internal/external stakeholders as it relates to digital investment capabilities, POVs, and best practices.

Responsibilities
  • Oversee the management of the programmatic, paid social, paid search, performance, affiliate, and media ad operations teams.
  • Ensure flawless planning, optimization, management, and overall execution and outcomes across all digital channels.
  • Work closely with media and data science leadership team to ensure digital media plans and execution flawlessly deliver on client expectations and needs.
  • Serve as the agency thought leader, promoter, and steward in martech and adtech, providing cross-discipline insight, education, investment recommendations, and POVs.
  • Partner closely with the media strategy teams to ensure that digital plans employ best practices in targeting, buying methods, optimization, and measurement.
  • Act as agency ambassador for digital media and ad tech/martech within the larger advertising community (local and national) to attract and retain clients and future team members.
  • Work directly with our holding company, Stagwell, as a voice and point of contact for the orchestration of digital media resources, tech, negotiations, and outcomes.
  • Actively participate in client and new business presentations and digital media recommendations.
  • Partner closely with data science leadership to help map, build, and deliver on measurement needs for clients, including but not limited to, dashboards, data management/insights, and unified measurement/analytics.
Requirements
  • Proven ability to lead a midsize to large digital media investment team managing channel practices, internal and client stakeholders, and projects across multiple agency disciplines.
  • Deep understanding of platforms including programmatic (e.g., DV360, The Trade Desk, Yahoo, Viant, Nexxen, etc.), paid social (e.g., Meta, TikTok, etc.), paid search (e.g., Google Ads, MSA, Apple Ads), performance (e.g., Skai, Marin, etc.), affiliate (e.g., CJ, Rakuten, Impact, etc.), and ad servers and tag managers (e.g., CM360, Innovid, GTM, etc.).
  • Broad understanding of digital buying methods, channels, and platforms and the intricacies of how they ladder to larger full-funnel media strategies and business/brand goals.
  • In-depth data landscape knowledge with experience designing, managing, and executing 1PD strategies, as well as the subsequent workstreams and tech that support these strategies.
  • Strong understanding of campaign measurement and various methodologies for measuring and optimizing campaign success.
  • Expertise understanding martech and adtech landscapes with a proven track record of identifying, onboarding, and mainstreaming these offerings.
  • Strong presentation, storytelling, and communication skills that lead to actionable outcomes and revenue growth.
  • Ability to balance high-level and ground-level goals and needs.
  • Proven leadership and mentorship abilities with a history of elevating team members in their career development.
  • Positive, empathy-first team leader with the proven ability to have direct conversations and deliver intended outcomes.
  • Ability to develop project and retainer-based statements of work and/or staffing plans.
  • Knowledge of ad serving technologies and media tools.
  • Experience working with media and project management teams to develop and manage digital trafficking and ad operations systems and processes.
Qualifications
  • Bachelor's degree or equivalent industry experience.
  • Minimum 10+ years of agency-side digital media experience, with extensive knowledge in delivery platforms (programmatic, social, affiliate, SEM, etc.), ad operations best practices, preferably as part of a multi-discipline integrated agency.
  • At least 5+ years of agency team management experience preferred, with increasing responsibility of management across levels (entry- to director-levels).
  • Ability to travel as needed.
  • Ability to work in a hybrid work environment, including two days per week in the Minneapolis office.

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