Digital Media Buyer Associate

4 weeks ago


Minneapolis, Minnesota, United States Star Tribune Full time
Job Summary

The Minnesota Star Tribune is seeking a highly skilled Associate Digital Media Buyer to join our team. As a key member of our Digital Operations team, you will be responsible for developing, executing, optimizing, and analyzing digital marketing campaigns for our clients.

Our team gives clients an advantage over traditional local media by building out complete digital marketing campaigns, including paid search, social media marketing, and off-channel audience-based programmatic buys. We execute, optimize, and analyze both owned and operated and off-channel marketing campaigns to ensure the best results.

Responsibilities
  • Develop and implement digital media campaigns across various buying platforms.
  • Monitor digital media campaigns within multiple DSPs daily.
  • Optimize toward established KPIs during the life of a campaign.
  • Pull data from multiple sources to provide actionable insights and recommendations to strategists and digital leads.
  • Manage, prioritize, and respond to ad-hoc requests as assigned.
  • Research and stay abreast of current industry best practices and trends, develop and maintain digital best practices, and promote digital optimization techniques.
Requirements
  • Bachelor's degree in a related field and/or certification; or equivalent combination of education, skills, and experience.
  • Minimum 1 year of working experience utilizing Real-Time Bidding technologies (DSPs, Ad Exchanges, SSPs).
  • Proven track record of successfully managing complex client campaigns and relationships against performance metrics.
  • Ad trafficking experience utilizing platforms such as Google Campaign Manager.
  • Experience with Google Ad Manager or other ad serving technology.
  • DoubleClick Campaign Manager/DoubleClick Bid Manager and Google Analytics certifications are preferred but not required.
  • Ability to quickly adapt to changes in the industry, development processes, and business priorities.
  • Proficiency in Microsoft Office applications.
About the Minnesota Star Tribune

We recognize that our employees are our greatest asset, and we are committed to their happiness, growth, and well-being. Here's a snapshot of the exceptional benefits we offer:

  • Modern Downtown Office: Enjoy a state-of-the-art workspace with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
  • Comprehensive Benefits: Includes commuting subsidy, medical, dental, and vision insurance.
  • Wellness & Work-Life Balance: Participate in our wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
  • Financial & Family Support: Benefit from a 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
  • Additional Perks: Access to an employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.

We are honored in 2023 with Diversity MBA's inaugural Top 25 Outstanding Leadership and Diversity Impact Awards, we are proud of our commitment to diversity and inclusion.

We are an Equal Opportunity Employer.



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