Media Buyer

4 weeks ago

Minneapolis, United States Robert Half Full time
Job DescriptionJob DescriptionWe are offering an exciting opportunity for a Media Buyer located in Minneapolis, Minnesota. This role is set within the bustling landscape of the media industry and involves the strategic purchase of media space across various platforms. As a Media Buyer, you will be instrumental in developing media buying strategies, negotiating costs with local media, and analyzing campaign performance.

Responsibilities

• Develop and execute media buying strategies across several channels including local broadcast TV, Radio, Print, Outdoor, and Digital
• Negotiate with local media to secure cost-effective schedules
• Analyze and project audience levels for various media platforms
• Compile and maintain media schedules, ensuring accuracy and efficiency
• Manage budget worksheets and ensure alignment with media strategies
• Foster effective communication with clients regarding plans and purchases
• Conduct detailed post-campaign reports, providing insights and recommendations to improve performance
• Utilize media buying software systems effectively, ensuring optimal results
• Collaborate effectively within a fast-paced environment, managing deadlines and delivering results
• Ensure a strong understanding of local TV buying and apply this knowledge to media buying strategies.• Must hold a minimum of 3 years of experience in media buying
• Demonstrable knowledge and proficiency in broadcast media
• Proficient in media buying strategies and techniques
• Strong budgeting skills with the ability to manage financial resources efficiently
• Excellent negotiation skills to secure the best prices for media slots
• Ability to analyze and interpret media data to inform buying decisions
• Strong communication and interpersonal skills for effective collaboration with media vendors
• Proficiency in using media buying software and tools
• Bachelor's degree in marketing, advertising, or a related field would be advantageous
• Ability to stay updated with industry trends and advancements
• Strong organizational skills with the ability to manage multiple media buying projects simultaneously

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