Digital Media Strategist

5 hours ago


Minneapolis, Minnesota, United States Gravity Global Full time
Job Description

Gravity Global is a leading marketing consultancy that specializes in complex markets. Our team creates brand-and-demand marketing programs that drive transformational growth for our clients.

We are seeking a Media Planner (Digital) to join our team and create impactful digital media campaigns. You will be responsible for identifying target audiences, determining the best media mix and frequency, and monitoring and optimizing digital media campaigns across various channels and platforms.

Responsibilities:

  • Work with clients, media strategy, and account teams to understand client goals and establish media objectives and strategies
  • Leverage tools and research to develop insights and ideas
  • Work with syndicated and client data to assist in analysis and media plan development
  • Analyze demographic and behavioral data to identify target audiences for digital and offline media
  • Evaluate media vehicles and contribute new ideas to effectively reach target consumers
  • Implement daily tasks in support of defined media goals and work with cross-functional teams to develop proposals and evaluations for defined campaign objectives
  • Develop and manage media documents, including media schedules and financials, to keep projects on track and within budget
  • Assist with analysis and strategic insights from monthly performance data

Requirements:

  • 2+ years of media planning experience, preferably in an agency setting
  • Exposure across multiple consumer media types, including digital, national television, and other offline media
  • Working knowledge of industry-standard media research tools
  • Strong mathematical abilities
  • Ability to maintain composure under pressure and prioritize tasks
  • Team player with a curious and inquisitive mind

What We Offer:

  • Comprehensive benefits package, including medical, dental, vision, and 401K/Roth match
  • Paid parental leave and flexible vacation policy
  • Purposeful and considerate work environment
  • Great company culture and career growth opportunities

The salary range for this position is $60k - $70k, depending on experience and location. We appreciate all applicants and look forward to reviewing your qualifications.



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