Programmatic Media Manager

4 weeks ago

Minneapolis, Minnesota, United States Hispanic Technology Executive Council Full time
Job Title: Programmatic Media Manager

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. We offer strategy and consulting, technology and operations services, and Accenture Song, all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 733,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.

We are Digital Commerce Operations, the global managed services arm of Accenture Song's Commerce Practice. We transform and manage the E2E digital sales cycle by optimizing, evolving, and scaling the buying and selling process for clients and their consumers (DTC/B2B/B2C/B2B2C) through human-driven and digitally enabled activities, enabling profitable and scalable growth.

As a Programmatic Media Manager, you will be responsible for being the resident expert on all things programmatic trading, maintaining platform certifications, and staying up-to-date on industry trends in both the Retail and DTC verticals.

The Work:
  • Run campaigns through The Trade Desk, Amazon DSP, Walmart DSP, etc.
  • Be the resident expert on all things programmatic trading, maintaining platform certifications, and staying up-to-date on industry trends in both the Retail and DTC verticals.
  • Understanding of the programmatic ecosystem - CTV, Standard Display, Native, Responsive Display, Digital Out of Home, Digital Audio, etc.
  • Contribute to and support established best practice optimization processes, campaign set up, and client communication.
  • Build, QA, monitor, and optimize campaigns to ensure deliverables and KPIs are met.
  • Monitor, report, perform analysis, and monitor pacing of all assigned campaigns; adjust if needed to remain in budget parameters.
  • Multi-task and manage multiple client accounts seamlessly with tight timelines and The Stable work cadence.
  • Conduct regular and ad-hoc analysis to identify opportunities to improve performance within across both your campaigns and campaigns as a whole.
  • Support the team in building documentation for media processes.
  • Stay up-to-speed on most recent updates for impactful platforms and technologies and their implications on clients (policies, insights, restrictions) and performance (tracking).
  • Data analysis of campaign performance metrics to develop optimization approach to improve campaigns with different buying models and optimization techniques.
  • Keep key stakeholders, including clients, and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings?
  • Research the latest digital media content trends and stay up-to-date with the landscape. Provide thoughtful Point of Views (POVs) to internal media teams.
Requirements:
  • Minimum 2 years of relevant career experience including trading programmatic campaigns at an agency, brand, DSP, or Ad Network.
  • A minimum of 2 years' hands-on keyboard experience working with a DSP (i.e., The Trade Desk, DV360, Amazon, StackAdapt, etc.).
Bonus Points:
  • Bachelor's degree preferably in Marketing, Statistics, Computer Science, Business, or relevant work experience.
  • Retail media experience or Experience with Walmart DSP.
  • Strong understanding of the creative and pixel trafficking process.
  • Experience working with DSPs (The Trade Desk, Amazon DSP, Walmart DSP, Roundel, DV360, StackAdapt, etc.).
  • DMPs (LiveRamp, etc.), ad servers (DCM, FlashTalking, Sizmek, etc.).
  • Third-party verification vendors (IAS, DoubleVerify, Moat).
  • And media accounting systems (MediaOcean, Prisma, Adazzle).
  • Demonstrable knowledge of real-time bidding, DSP platforms, attribution models, and associated technologies.
  • Basic tag trouble-shooting skills.
  • Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
  • In-depth understanding of digital media fundamentals and language.
  • Agency experience is preferred.
  • A strong work ethic; able to work on different clients, meet deadlines, and deliver results.
  • Proven experience optimizing campaigns to performance metrics, achieving clients KPIs.
  • Ability to multi-task and identify prioritizations under deadlines in a fast-paced environment.
  • Proactive self-starter, problem-solver, & hyper analytical.
  • Ability to build and maintain partnerships with media partners and vendors.
  • Life-long learner & intellectual agility with an ever-learning mindset.

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