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Social Media Coordinator at American Repertory Theater

2 months ago

Cambridge, United States Black Marketers Association of America (BMAA) Full time
Job Description
The American Repertory Theater (A.R.T.) at Harvard University is a leading force in the American theater, producing groundbreaking work that is driven by risk-taking and passionate inquiry. The Marketing department is responsible for building brand awareness and driving attendance to performances and other programming, generating more than $5.5 million in annual earned revenue. The department also collaborates with and supports the efforts of the Development and Engagement departments.

Reporting to the Associate Director of Marketing and Communications, the Social Media Coordinator is a key team member in developing and executing the marketing and communications strategies to build audience engagement with artistic, community, and education programs. This position collaborates with the marketing team to recommend social media strategy and is responsible for implementation.

Position Description

Duties and Responsibilities

Coordinate, and has direct responsibility for managing and building A.R.T.'s social media accounts; collaborate with internal teams (marketing and other content-generating departments) and digital advertising agency and lead strategy development, communications planning, and content creation (video/photos/graphics), on A.R.T.'s Meta and YouTube channels (currently over 120K followers) with the goal of maximizing reach and engagement and driving sales

Conduct regular analysis of social media strategies and campaigns - both organic and paid - as well as researching new tools, technologies, and channels and stay on top of fast-evolving trends; collaborate with digital advertising agency to make regular recommendations to senior marketing and development staff

Responsible for social listening, reporting and audience response plans. Use measurement and social listening tools to generate insights and report on trends, making regular recommendations to marketing team

Monitor and respond to patron feedback and questions on all channels, including Meta, X, TikTok, YouTube, Yelp, LinkedIn, and TripAdvisor

Develop influencer strategy by identifying and cultivating key online influencers to gain wider reach and engagement

Create and oversee influencer and fan activation events (dress rehearsals, opening/press nights, and interviews) in partnership with Public Relations Director (note: A.R.T. has a grant to help fund events for FY25 so this will necessitate donor reporting and coordination with Development and our co-grantee, Global Arts Live)

Collaborate with internal and external partners, including advising cross-departmental teams and partnering with actors, other A.R.T. colleagues (including production), other organizations, and community leaders to amplify reach and attract new audiences

Collaborate with Associate Director of Creative Services, Public Relations Director, and Web and Digital Communications Manager on setting multi-channel announcement and asset release strategy; create and present social media plans to collaborators including external producers as part of A.R.T.'s communication strategy, when needed

Serve as a key member of the Digital Content team to inform and execute on digital advertising strategy, partnering with the ART's digital advertising agency to maximize engagement and revenue

Serve as key member of crisis communications team and collaborate closely with senior leadership team

The Social Media Coordinator will participate in person at evening and weekend events, such as opening nights, press nights, receptions, and other special events. They will also occasionally represent the ART at community and industry events.

Basic Qualifications

Candidates MUST meet the following basic qualifications to be considered for this role:

Five years' relevant work experience, or an equivalent combination of relevant work experience and education beyond high school.

Ability to work evenings and weekends for in-person events and occasional crisis communications

Requirements

For more information and to apply, click the Company URLand when applying, please put BMAA on your application. Please note BMAA will NOT forward your resume to employers from the job board AND to have your resume included in the BMAA resume book, you must be a current paid member of BMAA. To join, visit portal.blackmarketers.org/c/memberships