Regional Field Marketing Manager

2 weeks ago

Melrose Park, United States National Beverage Full time
Job Description

The Field Marketing Manager role is assigned for the development and implementation of the key marketing initiatives for the company's assigned brands. Operating within the organizational hierarchy, this role includes the development of the marketing plan for assigned brands. The Field Marketing Manager will lead formulation of marketing objectives and tactics to support the strategies including a full communications, advertising and promotional program. This position requires a candidate with proven success in multi-cultural marketing.

Core Role and Responsibilities:

Develop a tactical business plan for brand

  • Complete a competitive analysis including identification of current and potential future threats
  • Provide insights on specific competitors: marketplace activity, promotional pricing, SWOT analysis
  • Develop sales forecasting to support the sales goals
  • Create SWOT analysis for current packing strategies and sales situation
  • Support brand plan by channel considering distribution, route-to-market and competition
  • Participate within NBC's Marketing Department to define sales goals, brand programming and resource requirements (budgets)
  • Manage expenses and resource management
  • Assist in determining and measuring KPI's including the tracking of market size, market share and competitive pricing
To determine the brand position:
  • Identify and define a specific group which creates a competitive advantage for the brand in
  • the changing market segment
  • Create tactical programs designed to increase ACV through current channels
  • Support sales organization with plans, incentives
  • Determine channel strategy and identify routes to market, packages, pricing to co-exist within
  • the current hybrid distribution system
  • Create strategy for penetration of multiple channels
  • Provide product positioning and sales collateral
  • Train sales team members on street level marketing techniques for the market segment
  • Interact directly with sales team members across multiple business units, customers and consumer
  • groups
  • Participate in the creation of a formalized communication plan for the brand which includes:
  • Trade press packets and ads during key timeframes
  • Outbound e-flashes
  • Sample mailings to customers, trade presses and retail buyers
  • Strategic plan for consumer advertisement through all media vehicles: sponsorships, radio, print,
  • and web


Design and execute promotional strategies including:
  • Participate in the development of brand objectives and strategies and implement the translation of
    strategies to programs and tactics
  • Sampling in target markets: recruiting, hiring, training, or working with outsourced agency
  • Effectively communicate brand strategies to brand team, sales team and other relevant internal groups
  • Identifying and managing three and four star events while identifying and managing consistency of the
  • brand through team members on two and single star events
  • Create specific marketing initiatives with regard to targeted market segments
Requirements:
  • Bachelor's degree in business, marketing or related field
  • At least 5 years of progressive marketing experience, specifically in consumer, preferably beverage or packaged goods marketing.
  • A thorough understanding of the marketing process with proven ability to develop and implement marketing campaigns.
  • Proven success in multi-cultural marketing.
  • Outstanding project management and analytical skills
  • Ability to influence others in cross-functional teams.
  • Experience interviewing, hiring and training promotional staff personnel.
  • Preferred experience managing and negotiating with outside agencies.
  • Exceptional written and verbal communication skills.
  • Familiarity in e-marketing methodologies is a plus.
  • Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook).
  • Ability to travel as necessary to manage brand building events.


National Beverage Corp. provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans or sexual orientation.

Company Profile

National Beverage Corp.
As the fourth largest branded soft-drink company in the U.S., National Beverage proudly refreshes America. Innovation is the essential ingredient in the flavorful variety of beverages we lovingly invent and create -- including such iconic favorites as Shasta® and Faygo® soft drinks, Everfresh juices®, LaCroix® sparkling waters and Rip It® energy drinks.

Headquartered in Ft. Lauderdale, National Beverage has multiple locations throughout the nation. National Beverage . . . the "one-stop beverage shop", trades as FIZZ on the NASDAQ.

  • Marketing/Sales Manager Trainee

    2 weeks ago

    College Park, United States Serene Marketing Inc. Full time

    Serene Marketing Inc. is a reputable residential sales firm dedicated to providing top-notch customer acquisition and sales services to our clients. We specialize in connecting our clients with potential customers through direct engagement in the local community. As a growing player in the industry, we are seeking a motivated and enthusiastic individual to...

  • Sales and Marketing Management Trainee

    2 weeks ago

    Takoma Park, United States Serene Marketing Inc. Full time

    Company Overview:Serene Marketing Inc. is a distinguished residential sales organization committed to delivering exceptional customer acquisition and sales solutions to our partners. We excel in bridging the gap between our clients and prospective customers through direct interaction within the community.Position Summary:We are currently in search of a...

  • Sales and Marketing Management Trainee

    2 weeks ago

    Takoma Park, United States Serene Marketing Inc. Full time

    Company Overview:Serene Marketing Inc. is a distinguished residential sales organization committed to delivering exceptional customer acquisition and sales solutions to our partners. We excel in bridging the gap between our clients and prospective customers through direct interaction within the community.Position Summary:We are currently in search of a...

  • Sales and Marketing Management Trainee

    2 weeks ago

    Takoma Park, United States Serene Marketing Inc. Full time

    Company Overview:Serene Marketing Inc. is a distinguished residential sales organization committed to delivering exceptional customer acquisition and sales solutions to our clients. We excel in bridging the gap between our clients and prospective customers through direct community engagement.Position Overview:We are currently in search of a motivated and...

  • Regional Marketing Operations Manager

    2 weeks ago

    Clifton Park, New York, United States USI Insurance Services Full time

    Overview: Oversee the operational functions of the New Business Regional Marketing Specialist division. Proactively engage with potential client accounts and carrier partners. Assist commercial lines sales representatives. Deliver marketing insights, negotiate insurance terms, and manage the client onboarding process effectively. Key Responsibilities: ...

  • Senior Regional Manager, Schwab Wealth Advisory

    3 months ago

    Melrose Park, United States Charles Schwab Full time

    Position Type: RegularYour opportunityInvestor Advice Solutions consists of Schwab Wealth Advisory, Centralized Service & Operations and Wealth Strategies Consulting Group. Schwab Wealth Advisory is a premier, fee based and non-discretionary investment advisory solution providing clients with a personal relationship, specialized service and ongoing advice...

  • Regional Marketing Operations Manager

    7 days ago

    Clifton Park, New York, United States USI Insurance Services Full time

    Overview: Oversee the operational functions of the New Business Regional Marketing Specialist division. Proactively promote new potential client accounts to insurance carrier partners. Assist commercial lines sales representatives. Provide marketing insights, negotiate insurance terms, and complete the client onboarding process. Key Responsibilities: ...

  • Marketing Support Specialist

    1 week ago

    Takoma Park, United States Serene Marketing Inc. Full time

    About Us: Serene Marketing Inc. is a leading firm in marketing and customer acquisition, committed to providing top-notch products and services to our clientele.Position Overview: We are seeking a dedicated Full Time Marketing Assistant to enhance our growth initiatives across various regions.Key Responsibilities:Work closely with the sales department to...

  • RWSHR - Group Sales Manager

    3 months ago

    Menlo Park, United States Group Sales Manager Full time

    KEY RESPONSIBILITIESJob SummaryTarget, solicit and cultivate business within the group market segment, with efforts directed towards room night revenue generation, as well as securing group affiliated meeting and food & beverage revenues.Essential Duties and Responsibilities – (Key Activities)Solicit new and develop existing accounts to meet/exceed revenue...

  • Marketing Internship

    1 week ago

    Takoma Park, United States Serene Marketing Inc. Full time

    We immediately need an entry-level Marketing Intern to join our seriously talented team! We are a rapidly growing promotional marketing company in the local area and apply a customer-friendly, direct, results-driven approach to marketing research and sales. As a result of our expert marketing campaigns that guarantee their clients proven success, our firm is...

  • Events and Retail Field Marketing Manager

    1 month ago

    Overland Park, United States Renewal by Andersen Full time

    Job DescriptionJob DescriptionRenewal by Andersen of Kansas City and Central Missouri has experienced unprecedented growth over the last three years. To maintain this growth and success, we are looking to add another Team Leader to our Non-Traditional Marketing Department. The Direct Marketing team is nationally renowned, has an award-winning leadership...

  • Marketing Manager

    2 weeks ago

    Overland Park, United States JLL Full time

    We are seeking a talented Retail Marketing Manager to join our team at Bluhawk. As a Retail Marketing Manager, you will be responsible for leading Bluhawk's marketing efforts in support of the owner's strategic goals. The Marketing Manager will ensure that JLL's marketing platforms (marketing for leasing, sales and revenue), tools and Core Practices are...

  • Marketing and Outreach Coordinator

    5 days ago

    College Park, Maryland, United States Serene Marketing Inc. Full time

    About the RoleWe are seeking a highly motivated and dynamic Marketing Associate to join our team at Serene Marketing Inc. as a Telecommunications Specialist. As a key member of our marketing team, you will play a crucial role in expanding our reach, driving customer engagement, and increasing participation in our telecommunications program.Key...

  • Regional Clinical Specialist

    2 months ago

    Melrose Park, United States Kreg Therapeutics Inc Full time

    Job DescriptionJob DescriptionDescription:The Regional Clinical Specialist will report directly to the Regional Vice President in each region and is the direct liaison between Kreg Therapeutics and the clinicians at each hospital we operate. The Regional Clinical Specialist will support the Commercial Sales & Implementation Team in strategic accounts...

  • Entry Level Assistant-Marketing

    4 weeks ago

    Monterey Park, United States A&Z Marketing Full time

    We need a Marketing Assistant to join our team on a full-time basis. The primary responsibilities of this role include leading the division, managing and supervising all aspects of a telecommunications marketing campaign, the client relationship, as well as developing the client's pipeline with new business. The successful candidate will demonstrate...

  • Regional Marketing Specialist Supervisor

    2 weeks ago

    Clifton Park, New York, United States USI Insurance Services Full time

    Overview: Oversee the daily functions of the New Business Regional Marketing Specialist division. Proactively engage with potential client accounts and collaborate with carrier partners. Assist commercial lines sales representatives and provide comprehensive marketing analytics, negotiate coverage options, and manage the client onboarding process. Key...

  • Regional Business Development Manager

    5 days ago

    Clifton Park, New York, United States Westfield Full time

    Job DescriptionThe Regional Business Development Manager is responsible for representing Westfield in an assigned field territory, with responsibility for the marketing and profitable production of surety business through the agency distribution system and carrying out people management activities.Key ResponsibilitiesBusiness Development: Represents...

  • Regional Operations Manager

    1 week ago

    Lake Park, Georgia, United States Zaxby's Full time

    Position OverviewThe Regional Operations Manager is responsible for overseeing the profitability, leadership development, and operational efficiency across multiple locations. This role ensures adherence to Standard Operating Procedures (SOP) and compliance within the assigned market, which typically includes 5 to 8 establishments.Reporting StructureThis...

  • Regional Operations Manager

    2 weeks ago

    Lake Park, Georgia, United States Zaxby's Full time

    Position OverviewThe District Manager plays a crucial role in overseeing the profitability and operational efficiency of multiple locations within a designated market. This position is responsible for ensuring compliance with Standard Operating Procedures (SOP) while fostering the development of leadership talent across the district.Key...

  • Field Sales Executive

    2 weeks ago

    Melrose Park, Illinois, United States UniFirst Full time

    **Field Sales Executive – Recognized Industry Leader**UniFirst stands as a prominent figure in the $18 billion garment services sector, employing over 13,000 dedicated Team Partners who cater to 300,000 business clients across North America and Europe. Our company has earned accolades such as being listed among the top 10 "Best Companies to Sell For" by...