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Marketing Manager

2 months ago

Costa Mesa, United States AHV Communities Full time

*Must be able to work in the Costa Mesa, CA office*

Job Description:

The Marketing Manager will serve as an integral member in playing a key role in marketing at AHV Communities and in the growth of AHV Communities Master Planned Rental Communities of attached and detached single family homes and townhomes. The position will work closely with executive management, development, asset management and property management to develop, manage and execute marketing initiatives for lease-up and stabilized communities. This position will also help develop companywide marketing programs and policies. This is a great opportunity to work and grow in a fast growing and high paced environment.

Responsibilities:

  • Manage the marketing strategy and execution for lease ups and stabilized communities
  • Collaborate with internal team members to develop initial marketing deliverables for new lease-up communities
  • Coordinate with 3rd party vendors on print, collaterals, digital campaigns, renderings, photography, videography and signage
  • Coordinate with 3rd property management and vendors to implement marketing strategies and solutions
  • Develop and track marketing budgets for new and existing communities
  • Research and select appropriate marketing techniques based on resident profile and market conditions
  • Manage and oversee all property digital campaigns, including reviewing google analytics, PPC campaigns, optimizing SEO and ILS
  • Conduct periodic website, social and reputation audits and providing guidance to the teams
  • Review and manage online reviews related to brand, product and resident experience
  • Work with Asset Management on white label programs
  • Develop marketing guidelines for vendors and 3rd party management teams
  • Create and develop companywide marketing programs and policies to help enhance the brand
  • Collaborate with Public Relation teams on new announcements and strategic corporate initiatives
  • Oversee and manage corporate website
  • Oversee the overall corporate social media message and direction to promote AHVs vision, message and brand.
  • Research new products, programs and services
  • Maintain and develop a master library of all corporate and community assets (i.e., logos, imagery, floorplans)
  • Assist in creating agendas, attending meetings and running various marketing and advertising reports
  • Research new trends within the single family and multifamily industry and other competitive brands to increase knowledge of interior design, community trends, current technological advances, plans and products
  • Research and understand consumer profiles in targeted markets
  • Performs other related duties as assigned
  • Must be willing and able to travel

Requirements and Qualifications:

  • Minimum 3 years of marketing experience needed
  • Bachelors Degree
  • Experience in single family and multifamily residential industries
  • Proficient in Microsoft Office, Adobe Creative Suite experience
  • Strong social media and internet aptitude
  • Strong understanding of marketing fundamentals
  • Strong knowledge and understanding of search engine marketing and optimization and Google Analytics
  • Ability to effectively communicate creative, innovative concepts and ideas with staff and management
  • Highly organized, extreme attention to detail while multi-tasking
  • Excellent communication skills
  • Strong space planning skills
  • Ability to plan, organize and prioritize multiple objectives simultaneously with various timelines
  • Must be a team player and be able to multi-task
  • Must be proactive and have a strong personal initiative and desire to succeed in an entrepreneurial environment
  • Must have strategic thought process with great attention to detail
  • Be able and willing to work in a fast-paced environment