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Marketing Manager
2 months ago
What you will be doing:
- Manage the marketing strategy and execution for lease-ups and stabilized communities
- Collaborate with internal team members to develop initial marketing deliverables for new lease-up communities
- Coordinate with 3rd party vendors on print, collaterals, digital campaigns, renderings, photography, videography, and signage
- Coordinate with 3rd property management and vendors to implement marketing strategies and solutions
- Develop and track marketing budgets for new and existing communities
- Research and select appropriate marketing techniques based on resident profile and market conditions
- Manage and oversee all property digital campaigns, including reviewing Google Analytics, PPC campaigns, optimizing SEO, and ILS
- Conduct periodic website, social, and reputation audits and provide guidance to the teams
- Review and manage online reviews related to brand, product, and resident experience
- Work with Asset Management on white-label programs
- Develop marketing guidelines for vendors and 3rd party management teams
- Create and develop company-wide marketing programs and policies to help enhance the brand
- Collaborate with Public Relations teams on new announcements and strategic corporate initiatives
- Oversee and manage the corporate website
- Oversee the overall corporate social media message and direction to promote AHV's vision, message, and brand
- Research new products, programs, and services
- Maintain and develop a master library of all corporate and community assets (i.e., logos, imagery, floorplans)
- Assist in creating agendas, attending meetings, and running various marketing and advertising reports
- Research new trends within the single-family and multifamily industry and other competitive brands to increase knowledge of interior design, community trends, current technological advances, plans, and products
- Research and understand consumer profiles in targeted markets
- Perform other related duties as assigned
- Must be willing and able to travel
- Minimum 3 years of marketing experience needed
- Bachelor’s Degree
- Experience in single-family and multifamily residential industries
- Proficient in Microsoft Office, Adobe Creative Suite experience
- Strong social media and internet aptitude
- Strong understanding of marketing fundamentals
- Strong knowledge and understanding of search engine marketing and optimization and Google Analytics
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