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Vans: Senior Manager, Retention Marketing

4 months ago

COSTA MESA, United States VF CORPORATION Full time
As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART - also referred to as the "Van Doren Spirit". We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most "Off the Wall" thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

Serve as a key digital leader, contributing to deliverying our Vans' eCommerce commercial, consumer, and brand goals Lead the strategy & execution of our retention channels - Email, SMS, and App Push - in collaboration with our Vans Marketing organization and the broader eCommerce team; drive & deliver the respective revenue targets Partner with our Consumer Insights & Analytics organization to define consumer segments and targets Partner with our IT organization regarding the technology roadmap and required capabilities to evolve and grow the respective retention channels What success looks like:

As a senior member of the eCommerce team, achieving our eCommerce commercial, consumer, and brand goals Delivering annual revenue targets for our retention channels Enabling long-term growth by building a roadmap for the respective retention channels, and deliverying continuous enhancements Driving organizational efficiencies through clear communication, documented & instituted standard operating procedures, and a passion for operational excellence Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 7+ years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

Deep experience in retention marketing Familiarity with paid marketing Strong acumen of consumer & commercial KPIs Experience defining consumer segments; comfortable working in large sets of data Experience working with IT organizations and managing a demand backlog with product owners to deliver continuous program development Knowledge of tools such as: SalesForce, Jira, Confluence, Google Analytics Strong communicator and able to translate complex & technical components into a simple narrative/storyline Proven team leader and have a passion for people and winning together What we will teach you:

About Vans & VF About the Vans eCommerce business About the Vans marketing & retention programs VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to MyVFBenefits.com and click on "Looking to Join VF?" to learn more.

Our Parent Company, VF Corporation

VF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range:

$127,008.00 USD - $158,760.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.