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Digital Marketing Manager

3 months ago

Dover, United States ZAGOP Full time

ZAGOP, a leading end-to-end Solution provider of Information Technology Products, Solutions, and Services, is seeking a highly skilled and motivated Digital Marketing Manager to join our team. With our focus on technology solution designing and system integration, ZAGOP has quickly become a trusted partner for businesses in need of innovative solutions. The Digital Marketing Manager will play a crucial role in developing and implementing our digital marketing strategies to drive brand awareness, generate leads, and facilitate business growth. This is an exciting opportunity to be part of a dynamic team that is dedicated to delivering superior business solutions and services to meet customer needs.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies to drive brand awareness and increase online visibility.
  • Lead the planning and execution of all digital marketing campaigns, including email marketing, social media advertising, content marketing, and SEO.
  • Manage and optimize digital advertising campaigns across various platforms, monitoring performance, and ensuring return on investment.
  • Analyze website traffic and user behavior data to identify opportunities for improvement.
  • Collaborate with the content team to create engaging and persuasive content for digital channels.
  • Monitor industry trends and competitor activities to identify opportunities and stay ahead of the curve.
  • Collaborate with internal teams and external partners to ensure brand consistency across all digital touchpoints.
Requirements
  • Bachelor's degree in marketing, business administration, or a related field.
  • Proven experience in developing and implementing successful digital marketing strategies.
  • In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
  • Proficient in website analytics tools, such as Google Analytics.
  • Strong understanding of SEO principles and best practices.
  • Experience in content creation and management for digital platforms.
  • Excellent analytical and problem-solving skills.
  • Strong written and verbal communication skills.
  • Highly organized and able to manage multiple projects simultaneously.
  • Ability to work independently and as part of a team.
  • Strong attention to detail and accuracy.
  • Knowledge of the IT industry is a plus.
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)