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Product Marketing Coordinator

2 months ago

Dover, Delaware, United States myGwork - LGBTQ+ professionals & allies Full time
Product Marketing Specialist at myGwork

The role of a Product Marketing Specialist is vital in comprehending the market landscape, customer needs, myGwork offerings, competitive dynamics, and the sales pipeline to steer product innovation and market entry strategies for the organization's growth.

  • Gather insights from customers and sales to inform product strategies and market approaches
  • Craft engaging product narratives, value propositions, and sales enablement tools
  • Collaborate with both internal teams and external partners to enhance market presence
  • Establish market entry objectives and performance indicators for growth
Key Responsibilities
  • Collect and assess market, customer, and competitor information
  • Guide pricing, product strategies, and identify market opportunities
  • Formulate product value propositions and key messaging
  • Perform competitive assessments and stay updated on industry trends
  • Engage with clients and sales personnel to grasp their requirements
Required Qualifications
  • Bachelor's degree is essential
  • Experience in B2B product marketing or digital solutions within the education sector
  • Strong analytical and collaborative abilities
  • Capability to lead through influence and achieve outcomes