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Strategic Product Marketing Expert

2 months ago

Dover, Delaware, United States myGwork - LGBTQ+ professionals & allies Full time
Product Marketing Specialist at myGwork

The Product Marketing Specialist is essential in grasping the market landscape, understanding customer needs, and analyzing competitive dynamics to drive effective product strategies for myGwork.

  • Gather insights: Collect and interpret customer and sales feedback to inform product development and marketing approaches.
  • Create impactful narratives: Develop engaging product stories, value propositions, and sales enablement tools.
  • Collaborate effectively: Work alongside various internal teams and external partners to enhance market presence.
  • Set measurable goals: Define objectives and metrics to assess market share expansion.
Key Responsibilities
  • Market analysis: Conduct thorough research on market trends, customer preferences, and competitor activities.
  • Strategic recommendations: Provide insights to inform pricing strategies and identify market opportunities.
  • Value proposition development: Craft compelling product messaging and core communication strategies.
  • Competitive intelligence: Perform ongoing competitive assessments to stay updated on industry shifts.
  • Customer engagement: Interact with clients and sales teams to capture their requirements and feedback.
Qualifications
  • Educational background: A Bachelor's degree is required.
  • Experience: Proven background in B2B product marketing or digital solutions, preferably within the education sector.
  • Skills: Strong analytical and collaborative abilities.
  • Leadership: Capability to influence and drive outcomes through teamwork.