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Sr. Marketing Manager GP Channel, Americas
4 months ago
Join a team that is changing millions of lives.
Transforming smiles, changing lives.
At?Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.
Ready to join us?
About this opportunity
An exciting opportunity has come available for a creative and results-driven marketing professional with extensive experience in brand building, campaign planning and marketing activations to maintain and strengthen our position as the most recognized brand in the dental industry.
The Sr. Marketing Manager GP Channel, Americas & EMEA will be responsible for leading and developing marketing initiatives to achieve volume, growth, market share and profit objectives in line with the overall business goals and priorities for the Americas (USA, Canada, Latin America) & EMEA (Europe, Middle East, Africa). Primary mission will be to influence positive brand experience and drive business goals through enhanced customer acquisition, development and retention strategies. He/she will supervise all activities related to Align's product brands, and act as a key source of information within the organization on our brands and competitive positioning. A successful candidate in this role will have a strong passion for brand management, be a strategic thinker to enable sustainable growth and have excellent communication skills.
The role will be based in Raleigh, NC.
In this role, you will
* Lead the development of multi-channel marketing and communications strategies and plans to support the GP or Ortho business
* Translate in-depth market, channel, and customer insights, as well as competitive analyses into a winning brand roadmap.
* Build communication and campaign concepts to support the innovation roadmap and business ambitions in close collaboration with other marketing teams.
* Support the development and implementation of growth plans for our customers to maximize the adoption of our products and services.
* Track overall results, including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends.
* Develop holistic toolboxes including communication visuals, sell-in materials, launch promotions, digital advertising & collateral to win online and offline.
* Act as the single point of contact for any communication briefs as well as signing-off on all campaign communication to ensure brand consistency.
* Drive events, trade-shows and congresses to ensure strategic and budget planning across markets; align booth, materials and educational content to best support Align business and brand development in compliance with regional and global guidelines.
* Collaborate with global and regional product and marketing excellence teams to develop strong brand experiences, 360 campaigns and activating different touchpoints, whilst guarding the full customer journey.
* Interact on a regular basis with local marketing teams to ensure successful marketing plan and projects implementation.
In this role, you'll need
* Excellent communication and presentation skills.
* Strategic thinker with a growth mindset.
* Proven experience in brand building, campaign planning and launch across multiple markets and stakeholders
* Ability to work in a matrix organization across multiple regions
* Expertise in building marketing plans and activate them through key stakeholders and the sales organization.
* Strong experience in working with agencies through detailed briefing and project management to deliver strong campaigns and key assets.
* Strong ability to seamlessly work cross-functionally to achieve company goals and deliver results.
* Strong networker and ability to build bridges within the organization.
* Hands-on self-starter, who enjoys a fast-paced, agile environment and can manage multiple projects at a time.
* A passion for brand management, and continuous improvement mindset.
* Excellent project management skills.
* Ability to travel up to 20-30% of the time.
EDUCATION and/or EXPERIENCE
* Bachelor's degree or above, preferably in a marketing or business related field.
* 10+ years of proven work experience in brand management at regional level.
* Previous sales experience is preferred.
* Experience within the healthcare, pharmaceutical or medical device industry desired.
Sound like a good fit?
Great Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry,?Align?is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
About Align
Align Technology is a publicly traded medical device company that is?transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and?OrthoCAD?digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials.
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the?things?employees say make Align Technology a great place to work.
We respect your privacy. Please review?our Applicant Privacy Policies for additional information.
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement
It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.
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