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Market Insights Specialist
2 months ago
This role will contribute to the Consumer Trends Program, which involves:
Running ad hoc studies across various industries such as retail, financial services, and autos.
Gathering data on consumer behaviors and plans over the next year, particularly in shopping behaviors.
Using the insights from these studies to provide sales collateral for advertising clients, showcasing potential customer activities.
Typical task breakdown and operating rhythm:
The role will consist of 50% Data Analysis and Report Building, 25% Programming, and 25% Project and Stakeholder Management.
Job Responsibilities:
Conduct end-to-end survey research, including design, programming and testing, data analysis, and reporting. Research will be conducted on a variety of topics and across both B2B and consumer audiences.
Manage project timelines and expectations across a variety of stakeholder groups.
Distill research findings into actionable insights for various stakeholder groups, including marketing, sales, and engineering.
Help build a new system of organization for past research.
Skills:
Programming and data analysis skills are a must.
Ability to work independently across multiple projects and timelines.
Strong organization and project management skills needed.
Education/Experience:
Bachelor’s degree in market research, marketing, psychology, anthropology or similar.
3+ years related experience required.
Experience using analysis platforms such as SPSS or R.
Experience programming in Qualtrics or similar survey platform.
The target hiring compensation range for this role is $28.87 to $32.08 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium.
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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