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Sr. Marketing Insight Analyst
3 months ago
Description Amazon Web Services (AWS), a subsidiary of Amazon.com and a leader in cloud computing, is seeking a Marketing Insight Analyst responsible for supporting the analytics and program management for the marketing insights and research teams. This position will play a key role in analyzing data, summarizing insights, and providing program management support to enable Marketing Insight development and cross-organization collaboration. Key Responsibilities Research Hypothesis Development & Prioritization: Co-creation and individual development of strategic hypotheses problem/opportunity statements to support research prioritization framework. Define research strategy to understand the value at stake for problem solutioning or opportunity capture. Partner with research teams and data/analytics teams to develop growth strategy opportunities, investment required, and time to value realization models. Data Analysis And Reporting: Collect, analyze, and interpret complex data sets from various sources to derive insights and identify trends. Develop reports and visualizations to communicate strategic opportunities and trade-off options. Collaborate with data teams and stakeholders to ensure data integrity, accuracy, and consistency. Conduct ad-hoc analysis and provide data-driven recommendations to support decision-making processes. Market Insights Program Support: Collaborate with the Senior Manager Marketing Insights and cross-functional teams to develop a project/program management plan to deliver insights across the organization. This includes developing project plans, timelines, and resource allocations to ensure successful project execution. Monitor project progress, identify risks and issues, and implement mitigation strategies as needed. Communicate project status, progress, and updates to stakeholders and senior leadership. Support the preparation of reports, presentations, and recommendations to support marketing insights socialization. Basic Qualifications 5+ years of program or project management experience Experience using data and metrics to determine and drive improvements Experience owning program strategy, end-to-end delivery, and communicating results to senior leadership Experience defining program requirements and using data and metrics to determine improvements Preferred Qualifications 2+ years of driving process improvements experience Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design, or related field #J-18808-Ljbffr