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![12Twenty](https://media.trabajo.org/img/noimg.jpg)
Event Marketing Manager
1 month ago
12twenty is the leading platform for employers to connect with elite early career professionals.
Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization
About the Role
12twenty is seeking a results-oriented Event Marketing Manager to join our small yet powerful marketing team. The ideal candidate has a deep passion for events. This person will have a hands-on approach with their event management style, and will work closely with our marketing team and salespeople to plan and execute events. This position is responsible for creating in-person and virtual experiences, collaborating cross functionally with sales, product, marketing, and Customer Success to deliver on business goals (including lead generation, revenue, and brand awareness). Successful candidates will possess impeccable communication skills, both written and oral, and must be incredibly organized and detail oriented - managing the programs for many simultaneous events and stakeholders.
This role will manage end-to-end planning and execution of events - including creation and communication of event playbooks, team coordination / project management, logistics, budgeting, and tracking of KPIs. This includes large hosted events, smaller sales activities and events, conference/trade show participation, as well as internal company meetings. These events are a key part of building brand awareness, driving demand and nurturing current and future prospects, ultimately helping the 12twenty sales team deliver on its goals.
Key Responsibilities
Plan, produce, and execute field events that are in-person and virtual events, including: our own user-conference, dozens of trade shows, customer appreciation events, and internal meetings
Create and manage our event calendar (ensuring there is brand coverage across all relevant industry/trade-specific events and broader categories, organizing and preparing event deliverables, etc.);
Drive all the cross-department collaboration and communication to execute your vision for in-person and virtual event participation
Define success metrics, goals, and their relativity to department and company goals;
Ensure attending team members are well prepared for their involvement at each event and have the resources/collateral they need during the event.
Manage and create event & field marketing budgets including forecasting, accruals, opening PO's, payment status and reconciliation
Build event playbooks to ensure consistency and success
Support internal communication across multiple departments (sales, marketing, customer success) on expectations, goals, deliverables, event logistics, acquisition of attendee & sponsor lists, and performance
Requirements
2+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
Proven familiarity with owning and executing on marketing events (webinars, conferences, exclusive events)
Skilled, positive, optimistic collaborator adept at building relationships, and driving results across teams (including remote colleagues) and at all levels of an organization
Experience in vendor management and negotiating
Self-motivated, innovative, collaborative, creative, and analytical
Proven experience managing, owning, and tracking a budget
Self-motivated, with the ability to work independently and manage multiple projects simultaneously
Strong project management skills; excellent attention to detail
Excellent oral and written communication skills
Comfortable with fast-paced environments and rapidly changing priorities
High EQ with a strong drive toward listening, understanding and empathy.
Ability to travel to events on an as needed basis
Additional Requirements
Familiarity with Salesforce and Hubspot CRMs
Familiarity with Zoom Webinar or similar virtual event software
Comfortable with Zoom Meeting
Excited to work in a remote first environment
Annual compensation range: Up to $75,000
The annual compensation range for this position is listed above. This salary range is an estimate, and the actual salary may vary based on company compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location.
In addition to the range below, US employees are eligible for equity. Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), and paid time off.
Generous PTO policy
Full benefits, including 401(k)
Regular team happy hours and activities
Remote work flexibility
12twenty is an enterprise level talent acquisition platform connecting the world’s largest employers with students and alumni from top business schools and other graduate level institutions. The market for talent, especially highly qualified talent, continues to grow more and more competitive. 12twenty’s unique position as the connection between students, schools, and employers has fueled our rocketship growth. Come be part of our journey
12twenty offers competitive salary and stock options and an amazing team to innovate and collaborate with. We love what we do, we embody a passion for continuous improvement, and we support each other to be excellent
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