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Marketing Coordinator

3 months ago

Alameda, United States Global Technical Talent Full time
Marketing Coordinator
  • Contract Duration 4+ months
  • Pay rate up to $19.42 - $21.58/hr

Purpose Of The Role:
  • Support the influencer workstream to build Lingo brand awareness, and product endorsement and drive sales.

Job Responsibilities:
  • Develop content ideas with external partners to deliver against the global campaign calendar.
  • Traffic all internal approval of content before publishing.
  • Support the management of our relationship with all external partners.
  • Track and analyze the performance of influencer campaigns and apply learnings.
  • Leverage data and consumer insights and monitor emerging cultural moments to find opportunities to join relevant conversations.
  • Champions the Lingo and the client's brands in all materials and ensures they align with corporate brand standards.
  • Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
  • Develop content ideas with external partners to deliver against the global campaign calendar.
  • Traffic all internal approval of content before publishing.
  • Available to travel 25% of the time.
  • This position will be responsible for managing digital content for all external-facing digital channels including the web, email marketing, and digital paid media.
  • This individual will project manage and advise on digital for business units, ensuring all digital channels are up-to-date and presenting consistently updated information and functioning as planned.
  • Defines and refines the process for updating content and manages workflow, bringing best practices and efficiency to the process.
  • Additional opportunities for digital research, strategy, and planning projects as needed. Other duties as assigned.

Qualifications:
  • 3+ years' experience.
  • Strong interpersonal skills.
  • Customer-centric marketing experience.
  • Experience with social media analytic tools.
  • In-depth knowledge of social media.
  • Incredible relationship-building ability.
  • Solid understanding of standard processes and trends in digital and influencer marketing.
  • Proven track record of delivering measurable, successful, culturally relevant campaigns.
  • Project management skills are a must, managing work demands effectively and thriving in a fast-paced business environment.
  • Strong verbal and written communication with the ability to effectively communicate at multiple organizational levels.

Years Experience:
  • 2 - 5+ years of experience in web writing;
  • 5+ years of experience working in customer/account services, including strategic planning;
  • 5+ of experience in interactive, health care, and/or high-tech marketing.

Skills:
  • Strong working knowledge of HTML, SEO principles, and web page layout.;
  • Knowledge of web analytics tools;

Education:
  • Bachelor's degree in Business, Marketing, Communications, or equivalent

Benefits:
  • Medical, Vision, and Dental Insurance Plans
  • 401k Retirement Fund

About The Company:
  • Our client is a globally diversified healthcare company with a central purpose of helping people live their healthiest possible lives. They offer a broad portfolio of market-leading products that align with favorable long-term healthcare trends in both developed and developing markets. Working with this company, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges while experiencing myriad cultures, geographies, and technologies. They are creating the future of healthcare through life-changing technologies and products that make you healthier and stronger, quickly identify when you have a medical need, and treat conditions to help you get back to doing what you love. It serves people in more than 160 countries with leading medical devices, diagnostics, nutrition products, and branded generic medicines.
  • If you are looking for a great company to work for, look no further because our client has received an average of a four-star rating from its thousands of employees who have written positive reviews on Glassdoor and Indeed.
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