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Director of Product Marketing and Strategy

2 months ago

Alameda, California, United States Abbott Laboratories Full time

**About Abbott Laboratories**

Abbott Laboratories is a leading global healthcare company that provides innovative solutions to improve people's lives.

Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

We have a team of over 114,000 colleagues serving people in more than 160 countries.

**About Lingo**

Lingo is a revolutionary biosensing technology that provides users with a window into their body.

Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition.

Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.

**The Opportunity**

We are seeking an experienced and hands-on Product Marketing Director to build the product marketing function within Lingo, Abbott's rapidly growing consumer biowearables division.

This role will lead product positioning, go-to-market strategies, and roadmap development, playing a pivotal role in defining how we build and scale an exciting new category and business.

**Key Responsibilities**

**Team Leadership:**

  • Lead and grow a team of product marketing managers, fostering a culture of collaboration, innovation, and excellence.

**Cross-Functional Collaboration:**

  • Work closely with senior leadership across product, marketing, and operations to drive a unified approach to our product offerings, how we talk about them across owned and partner channels, and overall go-to-market strategy.

**Product Champion:**

  • Drive to concise, insights-backed positioning for product features and offerings, gaining input and buy-in across key stakeholders.
  • Influence product strategy and contribute to the product roadmap, ensuring alignment with market needs and consumer insights.

**Consumer Advocate:**

  • Work closely with the Insights team to deeply understand customer needs, monitor competitor activity, and identify new market opportunities.

**Go-to-Market Execution:**

  • Oversee go-to-market plans, crafting briefs and coordinating launch efforts across channels.

**Requirements**

  • Bachelor's Degree in a relevant field.
  • Minimum 10+ years of experience in relevant product marketing roles within the consumer tech industry.

**Compensation**

The base pay for this position is $164,900.00 – $329,000.00, depending on specific locations.