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Manager Analytics Marketing

3 months ago

Alameda, United States Abbott Laboratories Full time

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve peopleâs health. Weâre always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:

  • Career development with an international company where you can grow the career you dream of.
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position is an onsite opportunity in the Abbott Diabetes Care Division. We are helping people with Diabetes lead healthier, happier lives.   As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers.  Consistent and accurate glucose monitoring is the foundation of any diabetes management plan, so weâre committed to continuous improvement in the way patients and professionals measure, track and analyze glucose levels.

As a Manager Analytics Marketing, you will  will join a very welcoming team cultivating co-elevation principles. He/she will take a leadership role in the development and communication of key performance indicators and strategic analyses for key stakeholders. As part of commercial Excellence Analytics team, you will work with an array of internal and external partners in a highly collaborative setting designed to share data, insights, and perspectives that all contribute to strategic priorities of Abbott Diabetes Care. You will be supported as well as rewarded for your performance in a dynamic environment offering opportunities for development and growth. We recognize that people come from diverse backgrounds and skills and welcome all to apply.  This is an onsite opportunity in Alameda, CA.

WHAT YOUâLL DO

  • Analyze the performance and effectiveness of our HCP, Consumer, Digital and Trade marketing campaigns and promotional activities and provide recommendations for optimizing marketing spend and resource allocation to optimize ROI.
  • Develop and maintain the Marketing Dashboard, perform ad-hoc analyses to help marketers deep dive on channel performance.
  • Develop statistical models to estimate ROI of marketing initiatives and help the marketing organization optimize promotional budgets. 
  • Work with the marketing team to design and implement A/B tests to test effectiveness of new or pilot marketing initiatives.
  • Coordinate with data vendors and marketing agencies to collect new data sources and improve quality of existing data sources to address evolving business needs of marketing stakeholders.
  • Work with Commercial Data Management team to collect and analyze campaign performance data across 10+ marketing channels, and other secondary data from a variety of sources (SHA, Komodo, SFMC, Spark, Nielsen, Klick, Adobe analytics, Trade shows, M&IW etc
  • Leverage tools such as Google Analytics, Adobe Analytics, Sales Force Marketing Cloud, Datorama, Tableau, SQL, and Power BI to support data collection, transformation, analysis, and reporting activities.
  • Develop and maintain marketing mix attribution model.
  • Create and deliver impactful presentations that provide insights and recommendations for senior leadership. 
  • Develop relationships with Marketing Strategy and Media partners to optimize learnings and business impact through a collaborative approach to marketing testing and measurement.
  • Provide thought leadership on data and technology solutions that will enhance measurement capabilities and business impact.

EDUCATION AND EXPERIENCE YOUâLL BRING
Required

  • Bachelors Degree In a Related field or an equivalent combination of education and work experience
  • Minimum 9 years of related work experience.

Preferred

  • MBA, MS Degree in Business, Finance Analytics, Data Science, or Statistics
  • 5+ years analytical experience desired, preferably in the healthcare industry in a marketing analytics or business analytics role.
  • Strategic Consulting Experience 
  • The ideal candidate has a strong background in marketing analytics at a medical devices firm, proficiency with analytical tools, deep understanding of the healthcare industry, ability to synthesize insights and communicate effectively to senior leadership and manage needs from multiple marketing stakeholders.
  • Experience with enterprise data management/mining, business performance (KPIs) and marketing tactics effectiveness
  • Proven ability to manage multiple tasks concurrently under pressed timelines in a dynamic and ambiguous environment.
  • Strong strategic thinking, executive presence capabilities, and attention to detail
  • Advanced communication and presentation skills including ability to create impactful power point presentations with visual storytelling and adjust the story/details based on the audience.
  • Deep understanding of latest analytical tools and dashboarding technologies, data warehousing, software, process.  

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

Divisional Information

Medical Devices

General Medical Devices:

Our medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine ï¬ngersticks.

CRM

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Diabetes

Weâre focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Weâre revolutionizing the way people monitor their glucose levels with our new sensing technology.

Vascular

Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.

Neuromodulation

Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum.

Structural Heart

Structural Heart Business Mission:  why we exist

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.

EP

In Abbottâs Electrophysiology (EP) business, weâre advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.

HF

In Abbottâs Heart Failure (HF) business, weâre developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and get on with their lives.

Diagnostics

Weâre empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbottâs diagnostics instruments, providing lab results for millions of people.

Abbott Molecular is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level.

Our Point of Care diagnostic portfolio spans key heath and therapeutic areas, including infections disease, cardiometabolic, informatics and toxicology.

Our diagnostic solutions are used in hospitals, laboratories and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Our rapid diagnostics solutions are helping address some of the worldâs greatest healthcare challenges.

Nutrition

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands â including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® â to help them get the nutrients they need to live their healthiest lives.



The base pay for this position is $125,700.00 â $251,500.00. In specific locations, the pay range may vary from the range posted.