CRM Marketing Specialist

3 weeks ago

Fort Washington, United States Shellpoint Mortgage Servicing Full time

Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications.We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.Primary FunctionThe CRM Marketing Specialist is responsible for crafting compelling email campaigns that engage our target audience, drive conversions, and enhance brand awareness. You will utilize your creativity and analytical skills to optimize campaign performance through A/B testing, segmentation, and data-driven insights.Principal Duties:Email Content Creation: Develop persuasive and targeted email content tailored to various customer segments and campaign goals.Campaign Management: Execute end-to-end email marketing campaigns, including planning, segmentation, testing, business approvals.Data Analysis: Utilize analytics tools to measure campaign effectiveness, track key performance metrics (KPIs), and optimize future email campaigns based on insights.List Management: Manage email distribution lists, ensuring data hygiene, segmentation, and compliance with servicing distribution regulations.Automation: Implement marketing automation workflows to improve efficiency and deliver personalized customer experiences.Collaboration: Work closely with the creative team, content writers, and marketing managers to align email campaigns with overall marketing strategies and brand messaging.Reporting: Generate regular reports on email campaign performance, providing actionable recommendations for continuous improvement.Performs related duties as assigned by management.Education and ExperienceHigh school diploma or equivalent, required.Bachelor's degree in Marketing, Communications, Business, or a related field, preferred.2-4 years proven experience in email marketing or digital marketing roles.Knowledge, Skills, and AbilitiesProficiency with email marketing platforms (e.g., SendGrid, Salesforce Marketing Cloud).Strong analytical skills with the ability to interpret data and trends.Excellent written communication skills and attention to detail.Familiarity with A/B testing methodologies and email automation best practices.Creative thinker with a passion for digital marketing and customer engagement.Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.Strong problem-solving skills and a proactive mindset.Team player with excellent interpersonal and collaboration skills.Results-driven with a commitment to achieving campaign objectives.While this description is intended to be an accurate reflection of the position's requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary. By applying to this position candidate acknowledges that this is not a remote role and is required to be on-site.#LI-EM2All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.Company Perks:•15 Paid Time Off (PTO) days and 18 after 1st anniversary•9 Paid Holidays•Casual Workplace•Employee Engagement Activities Company Benefits:•Medical (including Health Savings Account & Flexible Savings Account)•Dental - RX - Vision - Life, Disability Insurance - 401(k) Plan with company match - Employee Assistance Plan•Performance-based Incentives•Pet Insurance•Advancement OpportunitiesNewrez NOW:•Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more•1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice•Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee•Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributionsEqual Employment Opportunity We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.CA Privacy PolicyCA Notice at Collection

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