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Digital Marketing Specialist
2 months ago
Job Summary: We are seeking a highly skilled Digital Marketing Specialist to join our team at Shellpoint Mortgage Servicing. As a Digital Marketing Specialist, you will be responsible for crafting compelling email campaigns that engage our target audience, drive conversions, and enhance brand awareness.
Key Responsibilities:- Email Content Creation: Develop persuasive and targeted email content tailored to various customer segments and campaign goals.
- Campaign Management: Execute end-to-end email marketing campaigns, including planning, segmentation, testing, business approvals.
- Data Analysis: Utilize analytics tools to measure campaign effectiveness, track key performance metrics (KPIs), and optimize future email campaigns based on insights.
- List Management: Manage email distribution lists, ensuring data hygiene, segmentation, and compliance with servicing distribution regulations.
- Automation: Implement marketing automation workflows to improve efficiency and deliver personalized customer experiences.
- Collaboration: Work closely with the creative team, content writers, and marketing managers to align email campaigns with overall marketing strategies and brand messaging.
- Reporting: Generate regular reports on email campaign performance, providing actionable recommendations for continuous improvement.
- Education: High school diploma or equivalent, required. Bachelor's degree in Marketing, Communications, Business, or a related field, preferred.
- Experience: 2-4 years proven experience in email marketing or digital marketing roles.
- Skills: Proficiency with email marketing platforms (e.g., SendGrid, Salesforce Marketing Cloud). Strong analytical skills with the ability to interpret data and trends. Excellent written communication skills and attention to detail.
