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Admissions Marketing Specialist

2 months ago

Washington, Washington, D.C., United States The George Washington University Full time
Job Summary

The George Washington University is seeking a highly skilled Admissions Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to attract and engage prospective students.

Key Responsibilities
  • Develop and execute marketing campaigns to promote graduate programs and events
  • Manage and analyze data to track campaign effectiveness and make data-driven decisions
  • Collaborate with cross-functional teams to create compelling content and marketing materials
  • Plan and execute admission events, including logistics and marketing efforts
  • Stay up-to-date on industry trends and best practices in marketing and recruitment
Requirements
  • Bachelor's degree in Marketing, Communications, or related field
  • 2+ years of experience in marketing or recruitment, preferably in higher education
  • Proven track record of developing and executing successful marketing campaigns
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration skills
Preferred Qualifications
  • Experience with marketing automation tools and CRM systems
  • Knowledge of search engine optimization (SEO) and social media advertising
  • Ability to think critically and adapt to changing trends
What We Offer

The George Washington University offers a comprehensive benefits package, including medical, dental, and vision insurance, as well as a 403(b) retirement plan. We also offer a generous paid time off policy and opportunities for professional development.