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    3 weeks ago

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National Account Manager

2 months ago

Chicago, United States Red Bull Full time

Company Description

Reporting to the Director of eCommerce, you will implement our strategies across Brick & Click (B&C) accounts. You will infuse your expertise into account management of fast-growing and strategic customer sets – all within an emerging channel for Red Bull. Your main responsibilities include advising Key Account teams on eCommerce strategies, developing business plans, leading projects to improve online execution and analyzing progress against goals. You will take close partners internally with Operations, Finance and Retail Marketing to achieve success. Job Description

BUSINESS PLANNING Implement short- and long-term strategies and activities that deliver Red Bull and Brick & Click customer goals for online. Allocates resources where the investment has the highest strategic payback. Partner with Red Bull Key Account, Advertising & Retail Marketing teams to influence eCommerce priorities across Brick & Click customers. Program online calendar (including pricing and promotions), driving onsite visibility, volume planning, and managing trade spend. Implement our marketing mix to reach new users and differentiate against the competition. Activate insights to guide next steps that achieve Customer and Red Bull goals. Develop relationships with important decision makers through business reviews, communication, etc. Participate in opportunities to build relationships and ‘wire’ accounts beyond buyer level (with Brick & Click accounts) ESTABLISH CATEGORY LEADERSHIP Enhance online execution on retailer sites by leading an initiative that identifies and closes performance gaps to achieve eCommerce priorities, establishing Red Bull as a category-leading supplier in the channel. Develop category and shopper insights for eCommerce beverage and energy drink categories to support online execution. Identify and share best practices to reach new online shoppers and bring to life the Red Bull brand across different online customers. BUSINESS REVIEWS AND REPORTING Responsible for eCommerce sales and share reporting to measure the impact of projects on performance. Conduct quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis. Perform post-campaign analysis following all promotions and visibility campaigns to evaluate effectiveness and improve investment opportunities. Provide energy insights that influence merchandising, price, and promotion to achieve business targets. Share examples of our Marketing activities to differentiate vs. competition. PARTNERSHIP Work with our Key Account teams to upskill eCommerce knowledge and ensure business plan goals align with our eCommerce and Key Account strategies. Manage work streams to provide unique solutions, in close partnership with important partners including Finance, Ops, Retail Marketing, Shopper Insights & Advertising. Build upon the eCommerce learning agenda by using new customer account capabilities and data to find opportunities for future revenue or brand marketing opportunities. Keep DPs informed of relevant eCommerce programs. Qualifications

8+ years of eCommerce account management experience preferably with experience leading strategic planning across teams and Brick & Click Experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries Experience working with Digital Advertising Agencies Negotiation experience Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & internal systems (CPM, SAP/BI) Additional Information

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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