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Assistant/Coordinator, Creative Marketing

2 months ago

New York, United States Warner Music Full time
Job Description:

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Assistant/Coordinator, Creative Marketing - Pop/Rock (title commensurate with experience)

A little bit about our team:

The Pop/Rock Creative Marketing Department at Atlantic Records is responsible for developing comprehensive strategies for marketing our artists as well as coordinating all efforts, internally and with outside parties, on all projects.

Your role:

You will provide administrative and marketing support for the Creative Marketing department. Title will commensurate with experience.

Here you'll get to:
  • Support the head of creative marketing with building marketing plans, activations, projects, department operations, and admin support
  • Support project communications to internal and external partners
  • Coordinate special projects and activations with the wider creative marketing team as needed
  • Manage multiple short form content accounts
    • Responsibilities include:
      • Producing, creating, and editing fan content
      • Interacting with fans and guiding discussions
      • Overseeing online fan conversation and identify moments to amplify
      • Creating social plans that work in tandem with artist release, tour, and promo schedules
  • Directly support marketing campaigns:
    • Implement advertising campaigns
    • Implement influencer campaign
    • Execute CRM campaigns
    • Execute fan activations
  • Collaboratively work across teams to brainstorm and execute fan forward activations that align with project roll-out and artist values
  • Coordinate communications with artists, managers, and internal executives
  • Research fan communities and compile fan audits
  • Collaborate with the department fan & audience marketing coordinators
About you:
  • Proficiency in Canva, Keynote, or PowerPoint
  • Amazing written and verbal communication skills
  • An eye for detail
  • Strong intuition with creative, aesthetics and branding
  • Enthusiasm and a positive attitude
  • Ability to multi-task and work in a fast-paced environment
  • Love for creating content whether it's design, Instagram curation, or your personal TikTok
  • Be a superfan
  • Possess a strong comprehension of pop music stan culture and its niches both on and offline.
We'd love it if you also had:
  • Photoshop skills
  • Previous experience at a music or creative company


About us:

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We're the home to WMX - the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways - and Alternative Distribution Alliance (ADA) - the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

Salary Range
$19.23 to $20.51 Hourly

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf