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Marketing Coordinator

3 months ago

New York, United States City Winery Full time

A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city. Position Summary The Marketing Coordinator is responsible for producing and supporting the day to day projects and activities of the marketing department. Why us? Competitive pay We are a rapidly expanding national entertainment and hospitality company, offering tremendous opportunities for driven and ambitious individuals. Medical, Dental, Vision Insurance nDORFins program designed to promote a healthy and active lifestyle 401K (and yes we match) Flexible Savings Accounts,HSA and Dependent Care, Basic Life and AD&D Insurance Amazing discounts, 50% OFF all dining/retail wine Free Family Meal Tickets to available shows And more Overview of Responsibilities Work closely with the Marketing Director to assist in executing the tactics which support the marketing strategies for multiple properties and brands of City Winery. Establish content calendars that adheres to overall goals and objectives. Coordinate and execute ongoing email & SMS campaigns to meet revenue goals via a mix of campaign types including conversion, engagement, retention, win-back, cart abandonment and any additional campaigns that may be created. Supports the process of email & SMS list segmentation and email production Supports list growth, deliverability, and audience segmentation. Gather data to create personalized email campaigns to improve personalization. Manage the individual event and show marketing plans to include advertising, promotion, partnerships, social media, and internal efforts. Work with artist talent and other key individuals aligned to daily programming and collect all materials and information that will be impactful for successful campaign execution. Creating and maintaining a successful brand and image that attracts customers. Coordinate and provide direction to the design team to collaborate on ongoing campaign needs. Manage all publicity requests including press released, solicited stories for upcoming events, Ensure creative assets are delivered to venues for future show support, concert calendar, food & beverage, health and safety support as needed Assist in the creation of content for both digital and print media. Coordinate distribution of philanthropic requests including auction requests and charitable donations. Provide feedback on performance of tactics executed to identify and, with guidance, implement improvements for improved outcomes. Pull data for ad hoc reports as needed to support decision-making processes. Research upcoming and prominent events, trends, partners, etc. to present possible cross-promotion, co-branding, and advertising opportunities Provide assistance in guerilla-style marketing methods to attract, generate, and securenew and relevant business opportunities Other duties are required Minimum Qualifications To be successful in this role, you should have experience with digital publishing and generating engagement and traffic. Please share samples of your work (portfolio or links to published articles) along with your application. 2+ years' of proven experience in marketing, promotions and lead generation, preferably managing multiple brands at once Demonstrated expertise and hands-on experience in email marketing Bachelor’s degree in Marketing, Business, Communications, or related discipline Experience in marketing, project management, or equivalent relevant experience Basic graphic design knowledge, specifically with Canva and/or Adobe suite, AI technology a plus Proficiency in Google Suite, Microsoft Office, Asana, and working and maintaining content within a CMS Proven track record of success coordinating, supporting, analyzing and adjusting email marketing campaigns including customer acquisition, retention, and reactivation Good quantitative skills to analyze email marketing campaign results and recommend strategies for improvement Exceptional writing skills and creativity, creating engaging, persuasive content Excel at project management and attention to detail Ability to problem-solve and work within a cross-functional environment Ability to work independently and as part of a team in a fast-paced environment Appreciation for and understanding of the music, food, and wine industries Ability to work a flexible schedule including nights, weekends, and holidays as needed Must be able to sit for extended periods; stand and walk regularly Must be able to travel as needed About Us Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award-winning, locally produced wines. But there's more to us than that - we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life. City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world-class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of top-notch events & experiences. We are an equal opportunity employer and value diversity at City Winery. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the E-Verify Program in certain locations, as required by law.