Growth Marketing Manager
3 months ago
Who is Wazo?
- Wazo is a software editor of an API-first Unified Communication Platform that provides to its customers (telco operators, service providers, integrators) an all-in-one application suite to support IP telephony, collaboration and customer relationship needs
- A strong solution that can be deployed in any infrastructure and managed through a cloud administration interface
- A set of application programming interfaces (APIs) to build new communication services and integrate Wazo into the core of their information systems
- A native open source platform which provides security and freedom to our customers.
Wazo believes that Unified Communication users should have more control over their communication tools and that businesses should be able to integrate innovative communication features into their business workflows. Wazo’s ambitions is to take a significant part of the UC market that is expected to generate over USD 260 billion of revenues by 2028.
Since launching its solution in Europe in 2018, Wazo has successfully gained a foothold in this very competitive market thanks to its unique positioning and innovative IT approach: Wazo has already attracted more than 100,000 users and more than 100 Telecommunication Companies, Value-Added Resellers and Managed Services Providers.
Wazo is VC-backed.
What’s the Role?
As Growth Marketing Manager, you will be responsible for managing the Company’s customer acquisition funnel in line with our expansion strategy in North America.
You will manage and support activities across all stages of the customer experience: customer acquisition, activation, retention, and up-selling.
Working cross-functionally with the product management, sales, and marketing teams, you will design and implement data-driven growth initiatives while periodically reporting to the Global Marketing Senior Director. You will monitor and manage our social media and web analytics and develop insightful reports for teams and superiors
Our ideal candidate for this role is an expert in partner recruitment, co-marketing and digital marketing with prior experience in the software industry. The candidate must be analytical and knowledgeable in using various analytic, CRMs, demand generation and partner sell-through tools.
Growth Marketing Manager Responsibilities
- Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and partner recruitment, enablement and GTM expertise
- Develop a unified approach to the Company’s overall marketing efforts in collaboration with with the sales, product, and technical teams
- Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
- Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
- Leverage analytic tools during market research to find ways to enhance the Company’s marketing efforts
- Ensure the Company blog, social media accounts, and website are continuously updated and optimized to provide a great partner experience
- Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies
What Skills You'll Need to Succeed?
- Bachelor’s degree in Marketing or a related field required
- At least 5 years of experience in a marketing role for ac Unified Communication software editor
- Proficiency in partner recruitment (B2B2B)
- Proven track record of successful growth campaigns
- Expertise with analytical tools for marketers
- Experience with CRM software and pipeline management
- Being comfortable with working in a dynamic and diverse remote environment
- French language skills is a plus
- Ability to travel as needed (incl. abroad)
Why Should You Apply to Wazo?
✅ Our mission is to provide the best open source communication platform to allow anyone to build any communication use cases anywhere
✅ We invest in our employees through career development & opportunities, social events, and competitive benefits
✅ You get to collaborate with and learn from smart and creative people around the globe
✅ Team spirit is not a motto: it is a reality
To keep our employees happy and motivated, we are always assessing the benefits we offer to ensure we are competitive. Here are some items we’d like to highlight:
- Healthcare Insurance and Leave
- Short and Long Term Disability Insurance
- Life and Accidental Death & Dismemberment Insurance
- Retirement Savings Plan
- 4 weeks of vacations & 5 sick leave days
- Virtual onboarding, Hackathon on a global basis You have the opportunity to interact with our global colleagues
- Fun culture with a big opportunity to make an impact on our growing global team
We welcome everyone to apply to our positions. Wazo is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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