PR Specialist, Americas Marketing

4 weeks ago

New York, United States ASK Consulting Full time $34 - $39
Job DescriptionJob Description

"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment".

Job Title: PR Specialist, Americas Marketing

Location (Onsite, Hybrid, Remote): Hybrid New York, NY (Local Candidates to New York, NY only or close enough to commute to a New York event if needed.)

Work Schedule: Full Time Monday-Friday, 9/80 schedule

Initial Length: 12 months with the possibility of extension

Pay Rate Range: $34/hr - $39/hr on w2

Job Description:

Manager Notes:

  • REQUIRED: mix of in-house and agency experience, preferred if same industry sectors as Dolby (media, entertainment, not specifically tech companies)
  • Will focus on American Marketing
  • Can hit the ground running, can pinch-hit if needed
  • Able to pull together briefing books, press releases, etc.

Focus areas:

  • Strong writer
  • Knowledge of industry
  • Knowledge of the media landscape
  • Potentially account execs that supported brands like Samsung, and other entertainment companies)
  • Competent in PR principles (media research, briefing books, drafting pitches, etc.)
  • BONUS: savvy on current trends and culture, a thought partner, understands trends

Job Description:

  • Looking for a PR superstar who is passionate about the intersection of entertainment, technology, pop culture, and brand storytelling to join the newly formed Americas PR team. In this role, they will support the teams charter to advance client-led storytelling and mission to raise the companys profile as a leader in immersive entertainment experiences within the Americas market.
  • The ideal candidate is a self-starter who thrives on ambiguity. Excellent writing and communications skills are a must and an understanding of PR principles like media relations, coverage monitoring, drafting briefing books, writing press releases, and creating media lists should be second nature. The ideal candidate should also have their pulse on the latest social media trends and pop culture moments transforming entertainment and technology.

Responsibilities:

Media Relations:

  • Brainstorm pitch ideas, thought leadership stories, PR stunts, and other proactive Dolby-driven story opportunities.
  • Identify reporters to educate and engage.
  • Pitch company announcements and proactive story ideas to reporters.
  • Manage master media list and support team by pulling media lists for launches/announcements, campaigns, events, and tradeshows.
  • Staff press demos, premieres, screenings, and media briefings as needed.
  • Respond to media inquiries.

Creative Writing:

  • Draft compelling communication materials like press releases, blogs, pitches, bylines, and keynote scripts.
  • Draft briefing books for spokesperson interviews.

Coverage monitoring:

  • Own press coverage monitoring of key client, partner, and industry stories across all business categories, including the Daily Monitoring Report sent to senior executives each morning.
  • Monitor real-time newsjacking moments to insert Dolby into pop culture and industry news cycles that drive the brand conversation forward. 
  • Compile, analyze, and draft coverage recaps.
  • Stay on top of cultural, news/media, industry, market, and consumer trends.

Other tasks:

  • Manage client newsrooms and ensure media kits are regularly updated.
  • Manage press release pipeline to track upcoming company and partner announcements.
  • Draft marketing/sales decks and help pull press quotes for sales enablement efforts.
  • Support various ad-hoc research projects as needed.

What sets you apart:

  • Team player with exceptional attention to detail, stellar organizational skills, and works collaboratively to manage and balance various projects.
  • Works well under pressure in fast-paced environments
  • Ability to synthesize and simplify concepts and turn them into compelling stories.
  • You have a pulse on the media landscape, pop culture, and other trends.
  • Affinity for entertainment (i.e. music, gaming, movies/streaming, sports, etc.), consumer technology, and pop culture.
  • Bonus points if you have experience working with major tech or entertainment brands.

Education:

  • Bachelors degree in communications, journalism, marketing, or a related field (or equivalent experience).

Experience:

  • 3-5+ years of professional experience in communications, PR, or journalism.
  • Experience in tech, consumer electronics, and entertainment PR or journalism is ideal.
  • Excellent written and verbal skills.
  • Extensive experience drafting press releases and blogs, briefing books, pitches, and other communication materials.
  • Understanding of media relations and experience pulling media lists/pitching news.
  • Media analysis and coverage monitoring experience are a must.
  • Competency in leveraging PR tools such as Cision, PR.co, and Muckrack.
  • A mix of in-house and agency or journalism experience is preferred.

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.

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