Customer & Marketing Insights Analyst

2 weeks ago

Buffalo, United States Rosina Food Products Full time
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Delivers / presents timely and accurate dashboards and business narrative to internal and external customers as directed by the Senior Manager of Customer and Market Insights.
  • Participates in strategic planning sessions by supplying data, insights and recommendations that support decision making.
  • Works with a variety of data and insights platforms; Data essentials, Circana (NPD) not limited to PGI (Sysco), Nielsen, IRI, Attribytes, Retail Link (Walmart), SAGE and others as directed.
  • Reports out as directed to various constituents Rosina's performance across channels and brands.
  • Communicates market and sales information to the Sales Associates and to Senior Management and may assist them in evaluating data upon request.
  • Will assist the Sales Associates and Marketers where appropriate in creating strategic presentations to win and/or maintain existing business.
  • Proactively assists in the tracking of new item launches and distribution expansion and provides analysis of effectiveness to Marketing and Sales, as directed.
  • May be responsible for special projects which would involve researching, analyzing, and reporting on sales or market information in support of the Sales and Marketing Teams.
  • Provide support and guidance for concept/sensory testing with customers and consumers as appropriate. Supportive of the new product development process.
  • Perform any additional duties as directed by Finance, Sales and/or Marketing Leadership.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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