Marketing Specialist

3 weeks ago

Lansing, United States Farmington Hills, MI Full time

Humanetics Safety

is the pioneer of safety systems used across the automotive, aerospace, defense and transport sectors. It is the market leader in the design and manufacture of the iconic crash test dummies, the world most biofidelic anthropomorphic test devices, and a leader in Active Safety test solutions, crash test equipment and calibration platforms that are used to ensure humans are protected at moments of need. Our hardware devices have exact match digital twins and integrated software platforms that provide customers with powerful solutions to maximize the productivity of their crash test programs.

Protecting humans in a world in perpetual motion. Humanetics This position will support the global marketing team at Humanetics - the world’s leading manufacturer and pioneer of the crash test dummy and other related crash test devices, safety equipment, software solutions and sensor technology. Humanetics has over 1000 employees in 24 facilities across US, Europe and Asia. The opportunity Bring your passion for marketing and learn fast in a hands-on role to develop for marketing communications across internal and external channels. We have an ambitious agenda to bring our iconic products to life and think of innovative ways to engage our customers in person, and across digital channels. We are focused on developing a world class customer experience and an employee experience that energizes colleagues and helps them connect with other. This is a great opportunity for a marketer, with experience of developing marketing communication, who wants to make an impact in a global team building a hi-tech business whose purpose is to develop cutting edge industrial technology and save people’s lives. Role Purpose:

To support the US marketing team to plan, organize and execute marketing campaigns and events that support the business priorities. Adapt existing materials and create new ,materials used on the website and emails to engage our audience in new products, demonstrations and trade events. This role is also to support the development of social media, PR, media, email campaigns, web pages, as well as internal communications.. Essential Functions & Responsibilities: Work in conjunction with the Marketing Manager to: • Develop, execute, and manage creative visual marketing (internal/external) communication assets including print collateral, videos, video editing, website content and advertising. • Create multimedia digital assets for targeted CRM campaigns including social media (e.g. LinkedIn). • Write/copy-edit/proofread copy for sales materials, ads, industry publications and targeted communications (e.g. newsletters). • Design production-ready electronic files for advertising collateral and trade show displays. • Maintain and develop internal tools such as inventory tracking, global contacts and corporate event calendar. • Build brand recognition: assist in the detailed preparation required for corporate events and experiential marketing. • Set up corporate template and ensure that all media communications from regional offices follows brand guidelines. Other Significant Role Requirements: • Take photos and videos (or coordinate with external vendor) for use in marketing materials. • Create digital assets for company website, update site with Drupal CMS interface. • Provide support to internal departments including graphics, presentations, and event setup. • Retouch product photography and manage brand assets. • Build and maintain company intranet pages. • Gather industry-related news content and post on social media. • General office skills: filing, copying, faxing, shipping, invoicing and data entry as needed. Education and/or Experience: • Associate Degree in Marketing or Graphic Design required; bachelor’s degree preferred. • 4+ years’ experience in a related field. • Adobe Creative Suite: InDesign, Photoshop, Illustrator (AfterEffects or Premiere Pro desirable). • Microsoft Office: Word, Excel, Teams, PowerPoint. • Copywriter or in content development experience is a plus. • Experience in marketing automation such as Hubspot preferred. • Experience in internal communication tool such as Sharepoint preferred. • Familiarity with content management systems (CMS) and customer relationship management (CRM) tools preferred. At Humanetics, privacy and information security is a critical feature of our corporate culture and is the responsibility of all employees. Humanetics is an Equal Opportunity Employer/Veterans/Disabled/LGBT employer

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