Email Marketing Automation Specialist

1 week ago

Lansing, Michigan, United States Apple Leisure Group Full time

At Apple Leisure Group, we prioritize the well-being of individuals, enabling them to reach their full potential. We provide unique experiences for our clients while fostering a culture of understanding and care. Our goal is to be the premier choice in vacation travel, enhancing lives and connecting the world.

Advance your career as a proficient Email Marketing Automation Specialist within ALG Vacations. In this position, you will conceptualize, develop, and oversee automated email marketing initiatives utilizing Salesforce Marketing Cloud to enhance B2B business growth. You will collaborate with various departments to support their email marketing strategies, with a specific emphasis on enhancing our Sales Team's email initiatives through content collection, audience segmentation, automation, and training.

Key Responsibilities of an Email Marketing Automation Specialist include:

  • Overseeing all B2B automated email marketing campaigns and workflows within Salesforce Marketing Cloud
  • Evaluating email marketing requests from diverse teams to identify automation possibilities
  • Designing and implementing new automated campaigns in Salesforce Marketing Cloud tailored to business requirements
  • Providing onboarding, training, and assistance to the Sales Team regarding their email marketing efforts
  • Assessing B2B email campaigns and workflows from the Sales Team to ensure adherence to best practices and internal standards
  • Managing the Sales Team's email marketing databases and defining suitable audience segments for new campaign types
  • Analyzing KPIs of automated email campaigns to establish targets and ensure performance goals are achieved or surpassed
  • Utilizing Salesforce Marketing Cloud and other relevant tools and platforms effectively

Qualifications for a successful Email Marketing Automation Specialist include:

  • A bachelor's degree in Marketing or a related field
  • 2-5 years of experience in a Marketing role, preferably with a focus on email marketing automation
  • Proficiency in Salesforce Marketing Cloud or comparable email marketing platforms
  • Ability to identify and assess KPIs crucial to the email channel and derive insights for performance optimization
  • Experience in automating B2B email campaigns
  • Skills in onboarding, training, and troubleshooting
  • Strong capabilities in PowerPoint and Excel
  • Ability to manage multiple brands and stakeholders effectively
  • An analytical mindset with robust critical thinking skills
  • Effective communication skills for engaging with stakeholders across the organization

The responsibilities outlined above are not exhaustive. Additional duties, responsibilities, and qualifications may be assigned as necessary.

About Apple Leisure Group

As North America's only vertically integrated travel, hospitality, and leisure management organization, Apple Leisure Group is a pioneer in the industry, integrating the expertise of 14 leading brands. Our unique position allows us to oversee every aspect of the travel experience, from the moment a guest books a trip until their return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the strengths of its brand portfolio across five segments:

  • Vacations: The largest provider of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, serving approximately 3.2 million passengers annually through well-established vacation brands
  • Resort Brand Management: Management of luxury 5-star and 4-star resorts
  • Destination Management Services: Premier destination management services offered by Amstar DMC and Worldstar
  • Loyalty Program: Exclusive loyalty program Unlimited Vacation Club
  • Technology Solutions: Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers.

To learn more about the Apple Leisure Group advantage, visit our website.

Our Values

At ALG, we refer to our employees as Colleagues, as we are more than just a workforce. We care for individuals so they can excel, we provide a culture of understanding and care, and we deliver unique experiences for our guests. Our operational values include:

Empathy * Integrity * Respect * Inclusion * Experimentation * Well-Being

ALG's Commitment to Diversity & Inclusion

Living our mission of caring for individuals so they can thrive means we are dedicated to fostering a workplace culture rooted in diversity and inclusion, where Colleagues feel welcomed and encouraged to engage fully within the organization. Upholding the value of INCLUSION, we respect the unique qualities of each Colleague and promote creativity and engagement in respectful environments.

Benefits Overview

We offer competitive salaries and a comprehensive benefits package to our U.S.-based employees:

  • Medical, Dental, and Vision Insurance
  • Basic Life Insurance
  • Short- & Long-Term Disability
  • Paid Parental Leave
  • Corporate Wellness Program
  • Travel Discounts & Deals
  • Paid Time Off & Holidays
  • 401(k) Plan with Company Match

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and conduct pre-employment background checks.

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