Market Manager, MI

3 weeks ago

Lansing, United States SoHo Experiential LLC Full time $65,000 - $75,000
Job DescriptionJob DescriptionThe Market Manager is a full-time position and is pivotal in the meticulous management of all in-market events, where your primary goal is to guarantee their seamless execution while maintaining alignment with the broader brand strategy. This responsibility encompasses a diverse array of essential tasks aimed at ensuring excellent execution and amplifying the execution of each event, all while ensuring that they uphold the brand's consistency and integrity.

Key Responsibilities:
  • Coordinate the scheduling, staffing, and logistics of all in-market events.
  • Serve as the primary point of contact to a team of Promotional Specialists, assisting with scheduling, reporting, and communication as needed.
  • Perform quality control inspections to ensure that the execution meets the expectations of the client.
  • Provide feedback to improve execution standards and results for On- and Off-Premise events.
  • Handle logistics of all promotions within assigned geographic area of responsibility.
  • Recruit prospective Promotional Specialists at all attended promotions.
  • Ensure that Promotional Specialists have the necessary training and materials prior to promotions.
  • Manage promotional material inventory (POS) and warehousing.
  • As an extension of Campari’s local sales team, assist in the sell-in of samplings based on account lists provided.
  • Assist in any brand, trade, special events or adhoc programs in market, such as:
    • Bayview Yacht Race-Mackinac
    • Royal Oak Taco Fest
    • Margarita Fest
    • Tequila Fest – Detroit/Grand Rapids
    • Detroit Cocktail Classic
    • Detroit Whiskey Fest
    • Royal Oak Whiskey Fest
    • Cabo 250 Activation Support – 360 surrounding event lead up
    • Support of local SGWS GSM Outings
    • MSA Golf Outing
    • Flagship Ad Hoc Activation events and setup support – TBD by account
    • Comerica Park Activations- Baseball
    • Assistance with Aperol PASS trainings and building plans/support for MI Lakeshore takeover
  • Ensure all events and staff adhere to company, DISCUS and State mandated regulations including sampler licenses if needed.
  • Management of post-event responsibilities (ensuring event recapping is done accurately and on time, verifying the invoicing procedure is followed, qualitative feedback Is collected and shared with client).
  • Support the RAM, Campari Field Marketing Manager (FMM) and Territory FMM (TFMM) on sampling-related and adhoc assignments.
  • Assist with the planning of Brand Ambassador visits (local scheduling/hosting, as needed).
Recruit/Train Event Teams
  • Must have access to a network of talented staff.
  • Manage event staff pool to ensure the sampler base continually supports the needs of an ever-changing business.
  • Foster execution of flawless events (includes, but is not limited to, on-site sampling, engaging consumers, delivering key brand communications, distributing POS, facilitating data capture)
Manage Key Relationships
  • Schedule and confirm event activations with account management prior to execution.
  • Liaise with local client sales teams, distributor partners and retail partners on a daily/weekly basis.
  • Collaborate with third-party agencies, when necessary.
  • Maintain a positive and proactive relationship with the local sales teams as well as account management and staff.
  • Maintain account and distributor partner contact lists. Build trade/bartender relationships through account visits.
Financial Responsibility
  • Manage event budgets.
  • Coordinate payment of all bar tabs or per event supplies directly with account partners or staff.
  • Manage payroll process of all staff.
  • Submit and review receipts in a timely manner to ensure they are compliant. ​​​​​​​
Report on Event Activity
  • Maintain and update scheduling of events in the Event Management System.
  • Review and approve event recaps within 48 hours of event to ensure data integrity.
  • Identify and report on key performance indicators.
  • Report event and overall program feedback to RAM.
  • Work with Promotional Specialist to attain high-quality event photos that capture the brand experience.

Qualifications:
  • High School Diploma or GED
  • 2+ years prior experience in event management
  • Experience in recruiting and staffing for events, preferably with existing relationships with potential staff
  • Access to event staff personnel
  • Strong budget management skills
  • Strong communication and on-site problem-solving skills
  • Ability to prioritize and juggle many tasks
  • Excellent presentation and organizational skills
  • Effective training experience is preferred
  • Knowledge of wine and spirits industry is a plus
  • Trade contacts are a plus
  • Experience with inventory management
  • Self-starter with an entrepreneurial spirit and strong leadership skills
  • Proficient in Microsoft Excel, Word, PowerPoint, Outlook
  • Reliable transportation a must
  • Comfortable lifting/transporting event kits/boxes
  • Detroit metro area resident preferred, but will have full MI coverage
  • Ability to travel (in-state) up to 70% of time

What We Offer:
  • Competitive pay.
  • Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs.
  • A generous PTO policy including company holidays, vacation days, wellness days.
  • Opportunities to learn and grow while making an impact.
  • A group of people who value each other as much as the work we create.

We love our diverse workplace Soho Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

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