Marketing Insights Analyst

4 days ago

Lebanon, United States MCA Corporate Services Full time

Description

Introduction

Do you want to join an organization that invests in you as a Marketing Insights Analyst? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

  • Medical, Dental, Vision, Life Insurance and Flexible Spending
  • Paid Time Off (PTO) and Personal Leave
  • 401K (100% annual match - 3% to 9% of pay based on years of service)
  • Academic Assistance and Reimbursements for Tuition and Student Loans
  • Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
  • Home, Auto, and Pet Insurance
  • Employee Stock Purchase Program (ESPP)
  • Short Term & Long Term Disability coverage
  • Adoption Assistance
  • Legal Benefits and lots more

Learn more about Employee Benefits

You contribute to our success. Every role has an impact on our patients lives and you have the opportunity to make a difference. We are looking for a dedicated Marketing Insights Analyst like you to be a part of our team.

Job Summary and Qualifications

As a Marketing Insights Analyst at HCA Healthcare, you will be working within the Marketing Services organization and helping the Marketing Insights team provide analyses on the performance of marketing tactics and campaigns to the organization. Our goal is to use the power of analysis to optimize marketing operations and spend, while also proving the value of marketing initiatives and campaigns. Using enterprise technology and applications, the analyst is expected to work efficiently, and provide value through insights to inform our stakeholders and guide marketing strategy. The analyst will use every skill at their disposal to deliver quality insights and analysis while trying to understand complex and ambiguous problems. The Marketing Insights Analyst supports the Manager of Marketing Insights by providing value to the organization through analyses on marketing tactics and campaigns and optimizing marketing strategy.

The Marketing Insights Analyst is a motivated individual who wants to help answer difficult questions from the business. The analyst should have experience communicating difficult concepts within an organization to drive decision-making and overall strategy

What you will do in this role:

Desire to work independently on a project from start to finish, understand the problem, gather requirements, find the correct data sources, work with data to create the insights that fuel the business

Support decision making amongst stakeholders using visuals, analysis, and effective communication

Use business intelligence tools to create visuals that helps the analyst communicate their insights to stakeholders

Work with team members to understand the current landscape of marketing data and complexities within

Collaborate with stakeholders from across the organization including marketing and digital operations, IT, clinical operations, and other groups across the organization

Organization of workflows and processes for reporting to ensure sustainability and other team members have visibility into project life cycle

What qualifications you will need:

    • Bachelors degree in marketing, finance, statistics or other related field
    • Ability to communicate effectively to stakeholders and team members across a complex organization
    • 2+ years of experience in an analytics or finance role
    • Experience in developing requirements for reporting needs and communicating that effort across teams and departments
    • Experience writing SQL queries and querying databases, making connections between different sources
    • Experience in building reports and analyses using business intelligence tools like PowerBI, Tableau, and Looker
    • Experience working with large data sets from different sources and combining those data in analyses
    • Problem solving; desire to work in an environment with fluid priorities and ambiguous requests

    HCA Healthcare has been recognized as one of the Worlds Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

    "Good people beget good people."- Dr. Thomas Frist, Sr.
    HCA Healthcare Co-Founder

    We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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