Marketing Analytics Specialist
3 weeks ago
Position Overview:
We are looking for a detail-oriented Marketing Data Analyst to join our team. The ideal candidate will be responsible for analyzing marketing data to derive insights, measure campaign performance, and support data-driven decision-making.
Responsibilities:
- Collect, analyze, and interpret marketing data to identify trends and insights
- Develop and maintain marketing dashboards and reports to monitor campaign performance.
- Identify key performance indicators (KPIs) and set benchmarks for marketing activities.
- Collaborate with the marketing team to provide insights and recommendations based on data analysis.
- Conduct A/B testing and other experiments to optimize marketing strategies.
- Analyze customer behavior and market trends to identify growth opportunities.
- Present findings and insights to stakeholders through clear and compelling visualizations.
- Support the use of marketing automation tools (e.g., 6Sense)
- Collaborate with the marketing team to uncover actionable insights
- Create insightful reports and presentations to communicate findings
Required Qualifications:
- Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL)
- Experience with Salesforce
- Experience with marketing analytics and data visualization
- Understanding of marketing automation platforms (e.g., HubSpot, 6Sense)
- Ability to translate data into actionable insights
- Strong attention to detail
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