Marketing Analytics Specialist

3 weeks ago


Lawrenceville, United States Hearst Full time
Job Description

Position Overview:

We are looking for a detail-oriented Marketing Data Analyst to join our team. The ideal candidate will be responsible for analyzing marketing data to derive insights, measure campaign performance, and support data-driven decision-making.

Responsibilities:

  • Collect, analyze, and interpret marketing data to identify trends and insights
  • Develop and maintain marketing dashboards and reports to monitor campaign performance.
  • Identify key performance indicators (KPIs) and set benchmarks for marketing activities.
  • Collaborate with the marketing team to provide insights and recommendations based on data analysis.
  • Conduct A/B testing and other experiments to optimize marketing strategies.
  • Analyze customer behavior and market trends to identify growth opportunities.
  • Present findings and insights to stakeholders through clear and compelling visualizations.
  • Support the use of marketing automation tools (e.g., 6Sense)
  • Collaborate with the marketing team to uncover actionable insights
  • Create insightful reports and presentations to communicate findings


Required Qualifications:
  • Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL)
  • Experience with Salesforce
  • Experience with marketing analytics and data visualization
  • Understanding of marketing automation platforms (e.g., HubSpot, 6Sense)
  • Ability to translate data into actionable insights
  • Strong attention to detail


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