Sales Enablement Strategist

4 days ago


Lawrenceville, Georgia, United States Hearst Full time
Job Description

**Position Overview:**

We are seeking a talented Sales Enablement Specialist to support our sales and marketing teams at Hearst. The ideal candidate will develop and implement strategies, tools, and content to improve sales performance and align marketing efforts with sales objectives.

**Key Responsibilities:**

  • Develop and create sales collateral, including presentations, product demos, case studies, and competitive analysis to support the sales process.
  • Collaborate with marketing to create content that resonates with target audiences and supports the sales process.
  • Work closely with product to ensure that sales teams are well-versed in product features, benefits, and positioning.
  • Implement and manage sales enablement tools and technologies to streamline workflow and improve efficiency.
  • Analyze sales data and feedback to identify gaps and opportunities for improvement in the lead process.
  • Facilitate regular communication between sales and marketing teams to ensure alignment and consistency.

**Preferred Qualifications:**

  • Strong understanding of the customer journey and sales process.
  • Excellent communication and presentation skills.
  • Strong organizational and project management skills.
  • Proficiency in marketing automation tools (e.g., 6Sense, Hubspot).
  • Experience with the Adobe Suite, specifically InDesign, Photoshop, Illustrator, and Acrobat.
  • Proficiency using Salesforce.
  • Ability to work collaboratively with cross-functional teams.
  • Analytical mindset with the ability to interpret sales data and provide actionable insights.


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