Director, Marketing

7 days ago

Lawrenceville, United States teamworkonline Full time
Director, MarketingThe Gwinnett Stripers, a Triple-A aï¬liate of the Atlanta Braves, have provided high-caliber baseball and unforgettable experiences to the heart of Gwinnett County since their establishment in 2009. With a strong commitment to both community involvement and player development, the Stripers play a key role in nurturing future Major League talent while actively supporting local initiatives. Proud of Gwinnett Countyâs thriving Hispanic community, the Stripers transform into the Xolos de Gwinnett for two games each season as part of Minor League Baseballâs Copa de la Diversión initiative. The team also honors the Atlanta Black Crackers of the Negro Leagues and celebrates Georgia's heritage by playing as the Georgia Peaches for two games each year. Playing at the state-of-the-art Coolray Field, the Stripers combine Major League amenities with the family-friendly atmosphere of Minor League baseball. The ballpark has become a hub for hosting high-proï¬le concerts and events, such as Willie Nelsonâs Country Throwdown Tour, and has also served as a ï¬lming location for popular TV shows and feature ï¬lms, including Creed III.  Join our team at Coolray Field for an exciting blend of baseball, community spirit, and unforgettable events with the Gwinnett Stripers.
Duties & Responsibilities 
  • Work with GM to develop, initiate and create our strategic marketing plan and maintain brand standards. 
  • Oversee and manage marketing budget, allocate and invest funds while tracking ROI. 
  • Oversee external communications, including press releases, email marketing, and team broadcasts. 
  • Develop local market partnerships & develop barter agreements to help build brand awareness & drive revenue. 
  • Manage traditional and digital advertising schedules, content, and design. 
  • Develop fun and engaging campaigns, social media posts, email marketing and content aimed at generating sales, driving traffic, lead generation, online visibility, and user engagement.  
  • Lead our graphic design & video production team and establish our overall annual creative campaign while keeping club on-brand through all communications.  
  • Identify marketing trends and new technologies that help reach organizations overall business objectives. 
  • Utilize SEO and social media strategies to attract new fans and enhance paid social.  
  • Work with ticket sales, corporate partnerships, retail and special events to market non-traditional assets and opportunities. 
  • Manage the ballpark experience at Coolray Field including but not limited to game script, music, video boards, control room and in-game entertainment to achieve ultimate fan experience.  
  • Oversee community outreach & grass-roots marketing initiatives including mascot and promo team. 
  • Lead in the development of each seasonâs promotional schedule along with ordering and distribution of promotional items. 
  • Oversee Public Relations, stories, and media and distribute information appropriately for a changing media landscape
  • Foster an environment of creativity, productive brainstorming, and solution-based problem solving
  • Track advertising ROI and single-game ticket sales as functions of marketing and advertising value
  • Conduct in-stadium and digital market research surveys to help understand fan behaviors. 
  • Generate ideas and implement activations to grow Club database and email distribution list. 
  • Represent the organization in a positive and professional manner at all times. 
  • Other duties and responsibilities as deemed necessary by Senior Leadership. 
 
Skills and Qualifications 
  • Proven leadership and management skills  
  • Ability to work independently and as part of a team 
  • Strong SEO and Google analytics experience 
  • Creative and analytical thinker 
  • Strong writing and verbal communication skills 
  • Must be a self-starter with passion for sports industry 
  • Professional image and demeanor 
  • Strong organization and time management skills; ability to multitask 
  • Proficient with Adobe Creative Suite (Illustrator, InDesign, Photoshop) 
  • Bachelorâs Degree in Advertising, Marketing, or related field  
  • Minimum of three years of marketing/ advertising experience
  • Professional or collegiate sports experience preferred
  • Experience in developing and executing game-day or large scale event entertainment preferred

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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